Animal Impact: Secrets Proven to Achieve Results and Move the World

by Caryn Ginsberg

Overview

Praised by luminaries including Peter Singer, Ed Sayres, Gene Baur, Esther Mechler, Bert Troughton, Aimee St. Arnaud, Michelle Thew, and others, "Animal Impact" reveals a powerful approach for achieving the results that advocates and the animals deserve.

Discover how more than 80 leading advocates create change. You'll learn a seven-step system with techniques that are transforming advocacy… and the world. Find out what it takes to be effective personally and in organizations from grassroots to global. Engaging stories and practical how-tos make "Animal Impact" a must-read for anyone who cares deeply about helping animals.

You'll get a behind-the-scenes look at how some of today's most respected animal advocates are making a difference. An innovative, easy-to-remember framework summarizes key points for action.

Newcomers can get a fast start to high-impact advocacy. Veterans in the field will benefit from fresh ways of thinking, as well as new methods to apply. The lessons are useful for individual advocates, volunteers, frontline staff, program and campaign managers, executive directors, board members, and funders. Though written for people seeking to influence others, the insight on what separates winning efforts from disappointments will also interest movement observers and students of social change.

For more than a decade, Caryn Ginsberg has helped leaders on issues including: spay/neuter, adoption, emergency animal services, humane education, vegetarianism and veganism, wildlife, and more. As an instructor for Humane Society University and at conferences and events, she has shared strategies about influencing people, businesses and government. Now "Animal Impact" brings every advocate the keen insight that leaders in the field have relied on for more than a decade.

Product Details

BN ID:	2940032988137
Publisher:	Caryn Ginsberg
Publication date:	11/29/2011
Sold by:	Smashwords
Format:	eBook
File size:	2 MB

About the Author

Caryn Ginsberg has spent more than a decade helping animal protection advocates utilize proven strategy and marketing approaches to get better results. She has worked with the ASPCA, The HSUS, PetSmart Charities, Farm Sanctuary, Humane Farm Animal Care, and RedRover, among others. She has served on boards of directors and advisory boards, including for the Institute for Humane Education and the Humane Research Council. Clients and colleagues appreciate Caryn's ability to get to the heart of what matters, focus on what’s actionable, and generate new ideas.

As a classroom instructor, she has led marketing courses in the MBA program at Johns Hopkins University. She also taught social marketing and strategic management in a joint program of Johns Hopkins and Humane Society University (HSU). Her online courses for HSU include Building an Effective Campaign: Research and Planning (co-developed with Heidi Prescott); Social Marketing; Statistics Surveys and Scorecards; and Measuring Effectiveness.

A popular speaker, Caryn has presented at the Taking Action for Animals conference, the Animal Rights National Conference, and Animal Care Expo as well as meetings of Animal Grantmakers and the National Council on Pet Population Study & Policy. She is co-author with the ASPCA's Bert Troughton of Making Plans to Make a Difference: Business Planning for Shelters to Inspire, Mobilize, and Sustain Change. She has also written articles for The Animals’ Agenda, Vegetarian Journal, and Executive Update.

Caryn holds an MBA from the Stanford Graduate School of Business and an A.B. in economics/mathematics from Dartmouth College, where she played varsity ice hockey. She earned an advanced certificate in marketing design from Sessions College for Professional Design. Her favorite animals are sheep, and her backyard is full of birds and squirrels who let her know when the feeders are empty.