Anticipate.

by Ronald Brown

Overview

Leaders bring in twice the revenue from new products. What’s their secret? Small teams are the centerpiece of their strategy. They embrace Agile development, but they do much more. "Anticipate. The Architecture of Small Team Innovation and Product Success," presents a set of core principles -- proven through 60 years of industry study -- that will benefit any size firm. It’s written for both technical and marketing professionals, in language that is clear and concise.

Product Details

ISBN-13:	9780615287997
Publisher:	Red Bluff Publishing
Publication date:	06/18/2011
Sold by:	Barnes & Noble
Format:	eBook
File size:	923 KB

About the Author

Brown & Company uses proven marketing principles and techniques to significantly improve the innovation skills of small development teams. Author Ronald Brown has been CEO of successful startups and has held senior marketing positions in large firms. He is co-founder and board member of United Keys, Inc., an early stage company bringing interactive display technology to traditional input devices. Prior to United Keys, he was president of eFax.com, where he led in the creation of an internet service that attracted millions of users. He has also consulted for entities as large as Philips Electronics and as small as individual patent holders. He has heavy product development experience, is a patent holder, and has a strong background in leveraging manufacturing and distribution resources. Brown developed classic consumer marketing skills as an account manager at advertising agencies J. Walter Thompson and BBDO, where he also gained valuable insight into using creativity to solve business problems. At JWT, he was part of the team that managed Hewlett-Packard's personal computers and printers businesses. Before that, he worked for The Nestle Company.