Apple iPhone Marketing Case Analysis

by Trevor Clinger Narrated by Nathan Yoder

Overview

In a world where audio compact disk players are considered relics, could the iPhone be next in line for the antique treatment? Amidst fierce competition, it's crucial to dissect Apple's marketing prowess and acknowledge its shortcomings. This insightful case analysis, crafted for a marketing class, delves into product classification and offers a candid assessment on strategies for boosting iPhone revenue. Authored by a business management technologist with an Associate's degree and a senior undergraduate pursuing a Bachelor's in Business Administration, this analysis offers a blend of academic rigor and real-world insight.

Product Details

BN ID:	2940192817575
Publisher:	Trevor Clinger
Publication date:	09/29/2014
Edition description:	Unabridged

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