| Preface | ix |
Part 1 | Getting Started | |
Chapter 1 | A Day in the Life | 3 |
| Talking the Talk | 4 |
| Doing the Work | 10 |
| Taking a Position | 15 |
| Equity Analysis and Objectivity | 18 |
| Notes | 20 |
Chapter 2 | Fundamentals of Equity Valuation | 21 |
| GAAP-Based Financial Accounting | 22 |
| The Problems with GAPP Accounting | 22 |
| The Primacy of Return on Capital: High Times at Consolidated Imports Ltd. | 27 |
| Competitive Equilibrium: Troubles for Consolidated Imports Ltd. | 34 |
| Growth and Value: Hope Rises from the Ashes at Consolidated Imports Ltd. | 37 |
| Transitory Earnings: An Unexpected 10 Percent Price Increase at Consolidated Imports Ltd. | 44 |
| The Equivalence of Growth and Investment | 47 |
| Growth in Perpetuity | 53 |
| Notes | 54 |
Chapter 3 | Strategy and Competition I: The Firm's External Environment | 55 |
| Good Companies = Good Stocks? | 56 |
| Market Efficiency and Competitive Impediments | 57 |
| SWOT, Nature, and Nurture | 59 |
| The Generic Opportunities: Emerging to Mature Industries | 69 |
| Beyond Porter | 72 |
| Notes | 81 |
Chapter 4 | Strategy and Competition II: The Firm's Internal Competitive Resources | 83 |
| The Porter Approach: Cost Leadership, Differentiation, and Focus | 84 |
| The Resource View: What about Internal Resources? | 89 |
| Sustaining Resource Heterogeneity | 89 |
| Operational Effectiveness Is Not Strategy | 92 |
| The VRIO System | 94 |
| A Dynamic View: Renewal and Erosion of Advantage | 98 |
| Notes | 99 |
Chapter 5 | Fundamentals of Stock Behavior | 101 |
| A Thought Experiment: The Haugen Methodology | 103 |
| The Evidence Suggests Market Bias Is Real, Maybe | 108 |
| Implications for Investment Styles | 113 |
| Efficient and Inefficient Markets | 118 |
| If You're So Smart, Why Aren't You Rich? | 120 |
| Maybe Keynes Was Right | 121 |
| Notes | 121 |
Part 2 | The Basic Tools | |
Chapter 6 | Reading a Financial Statement: The Accuracy, Sustainability, and Predictability of Financial Information | 127 |
| Financial Misreporting: The Seven Shenanigans | 129 |
| Facing Reality: Earnings Surprises and Analytic Inertia | 135 |
| Predicting performance: Nonrecurring Items | 137 |
| An NRI Analysis of Gateway | 140 |
| Notes | 144 |
| Financial Statements | 146 |
Appendix 6-1 | Gateway Financial Statements | 146 |
Chapter 7 | Reading a Financial Statement: The Composition of Returns | 149 |
| The Focus of Ratio Analysis Is ROE | 150 |
| Margins Reveal Operational Decisions | 151 |
| Turnovers Describe Investment Decisions | 152 |
| Leverage Is the Return Amplifier | 156 |
| Some Other Ratio Issues | 158 |
| Connecting Strategy to Value | 160 |
| The Composition of Returns | 160 |
| Gateway Time Series Analysis | 161 |
| Dell Computer in Its Industry Context | 165 |
| Direct Sellers Have the Edge | 167 |
| Notes | 168 |
Appendix 7-1 | Comparative Financial Analysis: Personal Computer Industry | 169 |
Chapter 8 | Reading a Financial Statement: Early-Stage Companies and Investment Capacity | 171 |
| Stages of Company Development | 173 |
| Startup: The Company Defines Itself | 173 |
| Emerging Growth: The Battle Is Joined | 177 |
| Notes | 183 |
Chapter 9 | Reading a Financial Statement: Later-Stage Companies and the Transition to Maturity | 185 |
| Established Growth: Past the Shakeout | 186 |
| The Transition to Maturity: Maximum Analytic Risk | 187 |
| Mature Companies: The Old--But Good--Economy | 191 |
| Declining Companies: Demand Shrinks | 192 |
| Notes | 197 |
Chapter 10 | Economic Value Added: An Alternative to Traditional Analysis Techniques | 199 |
| The Foundations of EVA | 200 |
| The Firm As a Savings Account | 201 |
| NOPAT Is the Pool of Profits | 209 |
| Gateway: EVA in Practice | 215 |
| Notes | 225 |
Appendix 10-1 | Gateway's Cost of Capital | 227 |
| Cost of Equity | 227 |
| Weighted-Average Cost of Capital | 228 |
Part 3 | Financial Models | |
Chapter 11 | Financial Modeling: Base Case Assumptions and Model Design | 231 |
| Consistency and Continuity in Financial Models | 233 |
| Those Pesky Quarterly Earnings Forecasts | 234 |
| The Laws of Economics and Other Disappointments | 236 |
| Financial Model Design: Tricks and Traps | 240 |
| Starting a Financial Model: Dell Computer | 245 |
| A Partial Reality Check | 249 |
| Notes | 250 |
Appendix 11-1 | Dell Computer Corporation Consolidated Statement of Income | 251 |
Chapter 12 | Financial Modeling: The Income Statement and Balance Sheet | 259 |
| The Income Statement: The Equity Analyst's Lodestone | 260 |
| The Balance Sheet: Overcoming Circularity | 263 |
| Closing the Balance Sheet: Avoiding Circularity | 267 |
| Alternative Balance Sheet Closers | 270 |
| Other Financial Model Features | 272 |
| Notes | 272 |
Chapter 13 | Financial Modeling: The Statement of Cash Flows | 273 |
| The Origins of the SOCF | 274 |
| The Direct SOCF Format | 279 |
| Total Cash Flow Format | 283 |
| Notes | 286 |
Part 4 | Equity Valuation | |
Chapter 14 | Valuation: Foundations and Fundamentals | 289 |
| Combat Finance | 290 |
| Accounting Is Sometimes Annoying, But It Is Not Fatally Flawed | 292 |
| Discounted-Cash-Flow Valuation | 293 |
| Terminal Values Are a Big Deal | 296 |
| Dell Computer | 300 |
| Notes | 304 |
Chapter 15 | Combat Finance: Relative Methods and Companion Variable Models | 305 |
| The Theory, As Usual | 306 |
| The Computer Industry | 315 |
| Other Industry Valuation Models | 318 |
| Cheap Stocks | 324 |
| Companion Variables and Target Prices | 326 |
| Times Series Models | 330 |
| Notes | 332 |
Chapter 16 | Hybrid Valuation Techniques | 333 |
| An Equity Reformation | 334 |
| Self-Correcting Valuations | 337 |
| The Growth Content of Stock Prices | 338 |
| The Complete Specification of Valuation Multiples | 345 |
| Valuation Multiples and Company Performance | 347 |
| Notes | 348 |
Chapter 17 | The Quirky Price/Earnings Ratio | 349 |
| The Drivers of the P/E Multiple | 350 |
| Gordon Growth and the P/E Ratio | 353 |
| The P/E-to-Growth Ratio: Another Casualty | 355 |
| P/E and the Franchise Factor | 358 |
| Notes | 359 |
Chapter 18 | Valuation of Speculative Stocks | 361 |
| Reverse Engineering Speculative Stocks | 363 |
| Amazon.com | 364 |
| The Calculation | 366 |
| Dell Computer | 368 |
| Relative Valuation Techniques Falter | 369 |
| Another Rule of Thumb: Hope Springs Eternal | 369 |
| High Growth Stocks: The Siegel Calculator | 371 |
| Notes | 373 |
Chapter 19 | Equity Analysis and Business Combinations | 375 |
| The Unfortunate Value Story | 376 |
| Deals Happen Anyway | 382 |
| Earnings Accretion and Value Addition | 384 |
| Notes | 390 |
Part 5 | Getting It Down on Paper | |
Chapter 20 | Financial Writing: Don't Bury the Lead | 393 |
| The Structure of an Analytic Report | 394 |
| Giving the Reader a Break | 404 |
| Style and Its Abuse | 406 |
| The Chained-Logic Trap | 407 |
| Notes | 408 |
| Bibliography | 409 |
| Index | 415 |