Art and Business: An International Perspective on Sponsorship

by Rosanne Martorella

Overview

This book reveals how companies support the arts and highlights actual dollar amounts, services rendered, preferred artistic events, and the motives for such support. The consequence of such patronage is shown by the preference for a particular style, choice of artistic event, and the impact of the recession and declining government support on the future of the arts. This edited book shows how business philanthropy to the arts evolved and how public relations and marketing strategies are key to understanding the role of business in art. Several articles deal with the impact of international structure of organizations upon artistic decisions as well as the subtle interplay between corporate images and the use of cultural products. Articles are included by leaders in the field including academicians, art administrators, and government officals.

Product Details

ISBN-13:	9780275950002
Publisher:	Bloomsbury Academic
Publication date:	04/18/1996
Pages:	288
Product dimensions:	6.14(w) x 9.21(h) x 0.69(d)

About the Author

ROSANNE MARTORELLA is presently Professor of Sociology at William Paterson College in New Jersey. Dr. Martorella has authored numerous articles and books on sociology and the arts including studies on opera, performing arts, organizations, and corporate art collections.

Table of Contents

Introduction
Art and Business: An International Approach on Sponsorship by Rosanne Martorella
North and South America
Corporate Patronage of the Arts in the United States: A Review of the Research by Rosanne Martorella
Corporate Involvement in the Arts and the Reproduction of Power in Canada by Gerald S. Kenyon
Business Support to the Arts and Culture in Argentina by Rodolfo S. Goncebate and Margo E. Hajuk
Business and Culture in Brazil by José Carlos Durand
The European Community
Business Support for the Arts in Europe and CEREC by Ann Van Haeverbeke
Corporate Collectors of Contemporary Art in Britain by Chin-tao Wu
Art Sponsorship by the Austrian Business Sector by Brigitte Kössner
The Role of Foundations in Support of the Arts in Germany by Virginia Glasmacher and Count Rupert Strachwitz
Emerging Corporate Arts Support: Potsdam, East Germany by Volker Kirchberg
Sponsorship and Patronage in Italy: Some Regional Cases by Stefano Piperno
Art Patronage Among Banks in Italy by Patrizia Zambianchi
Art Support as Corporate Responsibility in the Post-Industrial City of Rotterdam, The Netherlands by Erik Hitters
Modern Enterprise and the Arts: Sponsorship as a Meta-Mechanism of Culture in Greece by George Halaris and George Plios
Asia and the Pacific
Art Audiences and Art Funding: Contemporary Relationships Between Art and Business in Australia by Annette Van den Bosch
Japanese Corporate Support of the Arts: Synopsis of a 1992 Survey by ACSA (Kigyo Mecenat)
Art and Cultural Policy in Japan by Kenichi Kawasaki
Japanese Corporate Collectors: A Social and Industrial Elite by Rosanne Martorella
Some Implications of Sponsorship
Monet for Money? Museum Exhibitions and the Role of Corporate Sponsorship by Victoria D. Alexander
The Rise and Fall of the Impresario by Patrizia Chiti
Positive Rationales for Corporate Arts Support by Roland Kushner
Bibliography
Index

Editorial Reviews

Examines the modern corporation as a patron of the arts, exploring the relationship between the economy and artistic work and detailing the efforts of real corporations in North and South America, the European Community, and Asia and the Pacific. Formulates a sociological interpretation of art patronage, discussing subjects such as art patronage among banks, the role of the corporate sponsor in museum exhibitions, and the effect of corporate buying on the international art market. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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