Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex

by Ryan Levesque

Overview

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking?
In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer.
The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.

Product Details

ISBN-13:	9781401958794
Publisher:	Hay House Inc.
Publication date:	07/02/2019
Pages:	216
Sales rank:	631,575
Product dimensions:	5.56(w) x 8.50(h) x 0.58(d)

About the Author

Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur as the #2 Must-Read Book for Budding Entrepreneurs. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur, and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.
A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.

Table of Contents

Foreword Glenn Livingston, Ph.D ix

Introduction: How to Use this Book xiii

Part I Ask: The Story

Chapter 1 You: Who, What, & Why… 1

Chapter 2 Strange Questions… and Stranger Answers 7

Chapter 3 The Discovery 12

Chapter 4 My Crisis 14

Chapter 5 Working Hard for the Dream 20

Chapter 6 An Unexpected Twist 26

Chapter 7 The Letter 31

Chapter 8 Standing on the Shoulders of Giants 46

Chapter 9 Taking the Leap 51

Chapter 10 Things Finally Come Together 56

Part II Ask: The Methodology

Chapter 11 Getting Started: How to Read Ask Methodology 63

Chapter 12 The Process: Prepare, Persuade, Segment, Prescribe, Profit, Pivot 66

Chapter 13 Prepare: The Deep Dive Survey 74

Chapter 14 Persuade: The Prospect Self-Discovery Landing Page 107

Chapter 15 Segment: The Micro-Commitment Bucket Survey 125

Chapter 16 Prescribe: The Post-Survey Sales Prescription 139

Chapter 17 Profit: The Profit Maximization Upsell Sequence 147

Chapter 18 Pivot: The Email Follow-Up Feedback Loop 153

Chapter 19 Case Study #1: Tennis Training-Zero to $250,000 in 6 Months 171

Chapter 20 Case Study #2: Water Ionizer Market-$750,000 in 5 Days 174

Chapter 21 Why: The Reason For Writing This Book 178

Chapter 22 Next Steps: Now It's Your Turn to Ask 181

Glossary 183

Acknowledgments 189

About the Author 193