Assessment and Planning in Health Programs / Edition 2 available in Paperback
Assessment and Planning in Health Programs / Edition 2
- ISBN-10:
- 0763790095
- ISBN-13:
- 9780763790097
- Pub. Date:
- 09/08/2010
- Publisher:
- Jones & Bartlett Learning
- ISBN-10:
- 0763790095
- ISBN-13:
- 9780763790097
- Pub. Date:
- 09/08/2010
- Publisher:
- Jones & Bartlett Learning
Assessment and Planning in Health Programs / Edition 2
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Overview
Product Details
ISBN-13: | 9780763790097 |
---|---|
Publisher: | Jones & Bartlett Learning |
Publication date: | 09/08/2010 |
Edition description: | 2 |
Pages: | 266 |
Sales rank: | 320,758 |
Product dimensions: | 6.00(w) x 8.90(h) x 0.60(d) |
About the Author
Table of Contents
Preface xi
Chapter 1 Assessment for Developing Programs and Interventions: The Big Picture 1
Why Conduct a Needs Assessment? 2
To Develop a Sense of Connection and Ownership of the Program among the Target Population 2
To Provide Information Needed to Seek Resources or Funding 3
To Identify Barriers and Limitations of a Program You Want to Implement 3
To Collect Baseline Data for Evaluation 4
To Identify Programming Goals and Objectives 4
To Achieve the Goals of Our Profession 4
Assessment Protocol for Excellence in Public Health 9
Mobilizing for Action through Planning and Partnership 10
Protocol for Assessing Community Excellence in Environmental Health 10
Precede-Proceed 11
Organizing Your Needs Assessment 14
Coalitions and Partnerships 14
Coalition Example 17
Budgets 19
Timelines 20
Summary 23
Chapter 2 Paint a Picture of Your Target Population: Assessing Assets and Problems 27
Getting Started 28
Quality of Life and Health Status Assessment 29
Epidemiological Assessment 34
Selecting Health Priorities 37
Determining the Sources of Priority Health Problems 40
Selecting Behavioral and Environmental Priorities 46
Identifying the Contributors to Priority Behavioral and Environmental Factors 50
Administrative and Policy Assessment 52
Resource Assessment 53
Implementation Assessment 54
Policy Assessment 54
The Big Picture 55
When Needs Assessment Resources Are Tight 56
Some General Reminders 57
Summary 58
Chapter 3 Data Collection Strategies for Needs Assessments and Evaluations 63
Deciding on Data Collection Strategies 66
Resources 66
People Characteristics 67
Strategies for Secondary Data Collection 68
Vital Statistics 69
Notifiable Diseases 73
Strategies for Primary Data Collection 75
Observations 75
Windshield Tours 81
Photo Voice or Photo Novella 82
Interviews 83
Individual Interviews 85
Group Interviews 89
Special Considerations for Interview Techniques 91
Written Surveys and Questionnaires 91
Special Considerations When Using Surveys and Questionnaires 91
Techniques for Coming to a Group Consensus 95
Document Review 96
Geographic Information Systems (GIS) 96
Data Collection: The Big Picture 97
Whom to Include in Your Primary Data Collection: Sampling 98
Probability Sampling 99
Nonprobability Sampling 100
Human Subjects Protection and Institutional Review Boards 101
Summary 102
Chapter 4 Program Planning: The Big Picture 107
Program Planning Steps 108
Step 1 Review the Needs Assessment 108
Step 2 Convene an Advisory Panel or Planning Committee 109
Step 3 Assess and Establish a Budget for Program Planning 110
Step 4 Write and Review a Mission Statement 111
Step 5 Write and Review Program Goals and Program Objectives 111
Step 6 Select a Theory or Theories on Which to Base Your Program 111
Step 7 Review Other Programs to Generate Program Strategy Alternatives 112
Step 8 Assess and Establish the Budget for Program Implementation 113
Step 9 Estimate Time 116
Step 10 Select Strategies and Activities 116
Step 11 Plan Evaluation 117
Step 12 Determine and Establish Cooperative Agreements and Linkages with Other Appropriate Community Agencies 118
Step 13 Write Component-Specific Behavior and Learning Objectives 118
Step 14 Pilot-Test the Intervention 119
Step 15 Implement the Program 119
Logic Models 121
Summary 124
Chapter 5 Social Marketing, Program Planning, and Implementation 127
Consumer Orientation 128
Audience (Market) Segmentation 128
Exchange 129
Marketing Mix 129
Product 129
Price 131
Place 131
Promotion 132
Positioning Strategy 133
Continuous Monitoring 134
VERB?: Another Example 135
Summary 139
Chapter 6 The Importance and Use of Theories in Health Education and Health Promotion 143
What Are Theories? 143
Why Use Theories and Models? 144
How to Choose a Theory 144
Intrapersonal Theories 147
Stages of Change 147
Health Belief Model 148
Interpersonal Theories 149
Social Cognitive Theory 149
Stage Theory of Organization Change 151
Community Organization Theories 152
Other Theories 152
Diffusion of Innovations (DOI) 152
Summary 153
Further Reading 153
Chapter 7 Identifying and Writing Mission Statements, Goals, and Objectives 157
What Is a Mission Statement? 158
Program Philosophy as the Foundation of the Mission Statement 159
Developing a Mission Statement 160
Program Goals 162
Healthy People Goals 163
Professional Philosophies and Goals of Health Education 166
Objectives 167
Types of Objectives 167
Levels of Objectives 168
Developing an Objective 169
Summary 174
Chapter 8 Identifying Strategies and Activities 177
Interventions, Methods, and Strategies 179
General Intervention Considerations 180
Tailoring the Intervention 180
Cultural Appropriateness 181
Multiple Intelligences 181
Methods for Creating Change 182
Methods to Increase Knowledge 182
Methods to Change Attitudes 183
Methods to Change Social Influence 183
Some Common Methods for Building Skills and Self-Efficacy 183
Sources of Strategies and Activities 184
Benefits of Using Existing Materials or Curricula 186
Tailoring Lesson Instruction 186
Strategies for Health Education and Health Promotion 187
Summary 189
Chapter 9 Program Implementation 193
Summary 203
Chapter 10 Program Evaluation: Background and Basics 205
Types of Evaluation 207
Formative Evaluation 207
Summative Evaluation 207
Process Evaluation 207
Impact Evaluation 209
Outcome Evaluation 209
Conducting an Evaluation 209
Step 1 Engage Stakeholders 211
Step 2 Describe the Program 211
Step 3 Conceptualize the Evaluation 212
Step 4 Design the Evaluation 216
Step 5 Choose and Test the Instruments and Procedures 217
Step 6 Collect Evaluation Data 218
Step 7 Analyze and Report Data 219
Step 8 Make Changes to Your Program Based on the Data 220
Step 9 Evaluate Again 220
Evaluation Principles 220
Summary 221
Appendix 1 Social and Health Assessment Example: Cortland Counts 225
Appendix 2 Focus Group Materials Examples 229
Appendix 3 Examples of Informed Consent Materials 235
Appendix 4 Evaluation Structure and Design 239
Glossary 249
Index 257