Author Marketing 101 Guide and Journal

by C. Morgan Kennedy, Therese Patrick, S. C. Moore (Editor), C. E. Moore (Editor), Rashid El Fattal (Illustrator)

Overview

As an author, you need to get the word out about your book and get it selling. "Author Marketing 101 Guide and Journal" is the book that will help you do just that. Using a strategic marketing plan through interactive exercises and case studies, both new and established authors will learn to develop a professional author persona, identify and target your audience, develop a detailed marketing plan, enhance your website, and use your persona to interact with your readers. This step by step guide lays out the building blocks to help you jump-start and hone your marketing skills and build your book's readership.

Product Details

BN ID:	2940148535904
Publisher:	Moonlight Garden Publications
Publication date:	09/18/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	146
File size:	77 KB

About the Author

C. Morgan Kennedy has a BS in Mechanical Engineering from Case Western Reserve University and an MBA from Otterbein University. Marketing and Entrepreneurship were her MBA focus. Throughout her seventeen-year career in Corporate America, she has worked in international and large account sales, corporate training, and product marketing. She is currently a Product Marketing Manager for a $20 million global product portfolio. Ms. Kennedy is based in Portland, Oregon.

Therese Patrick has been an active member of RWA for ten years. For Rose City Romance Writers, she was a past treasurer on the newsletter staff, and has been a coordinator with the Golden Rose Contest teams since 2003. A former Business Operations Consultant and Technical Writer, she was part of the start-up team for a national electrical services company. Ms. Patrick is a mother of four daughters, lives in Oregon, and writes contemporary romance and memoirs. She is an active blogger (since 2009) and is actively marketing both her fiction and nonfiction books.