Avocado: A Global History
The avocado is arguably the most iconic food of the twenty-first century. In less than one-hundred years, it has gone from a little-known regional delicacy to global embrace and social media fame. This may seem like an astounding trajectory for a fruit that isn’t sweet, that gets bitter when it is cooked, and has perhaps the oddest texture of any fruit or vegetable. But it is precisely the avocado’s contradictions that have contributed to its ascent: the idea that this rich and delicious fruit is also healthy despite being fatty and energy-dense grants it unicorn status with modern eaters, especially millennials.
 
Through lively anecdotes, colorful pictures, and delicious recipes, Jeff Miller explores the meteoric rise of the avocado, from its coevolution with the megaherbivores of the Pleistocene to its acceptance by the Spanish conquistadors in Mexico, to its current dominance of food consumers’ imaginations.
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Avocado: A Global History
The avocado is arguably the most iconic food of the twenty-first century. In less than one-hundred years, it has gone from a little-known regional delicacy to global embrace and social media fame. This may seem like an astounding trajectory for a fruit that isn’t sweet, that gets bitter when it is cooked, and has perhaps the oddest texture of any fruit or vegetable. But it is precisely the avocado’s contradictions that have contributed to its ascent: the idea that this rich and delicious fruit is also healthy despite being fatty and energy-dense grants it unicorn status with modern eaters, especially millennials.
 
Through lively anecdotes, colorful pictures, and delicious recipes, Jeff Miller explores the meteoric rise of the avocado, from its coevolution with the megaherbivores of the Pleistocene to its acceptance by the Spanish conquistadors in Mexico, to its current dominance of food consumers’ imaginations.
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Avocado: A Global History

Avocado: A Global History

by Jeff Miller
Avocado: A Global History
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Avocado: A Global History

Avocado: A Global History

by Jeff Miller

Overview

The avocado is arguably the most iconic food of the twenty-first century. In less than one-hundred years, it has gone from a little-known regional delicacy to global embrace and social media fame. This may seem like an astounding trajectory for a fruit that isn’t sweet, that gets bitter when it is cooked, and has perhaps the oddest texture of any fruit or vegetable. But it is precisely the avocado’s contradictions that have contributed to its ascent: the idea that this rich and delicious fruit is also healthy despite being fatty and energy-dense grants it unicorn status with modern eaters, especially millennials.
 
Through lively anecdotes, colorful pictures, and delicious recipes, Jeff Miller explores the meteoric rise of the avocado, from its coevolution with the megaherbivores of the Pleistocene to its acceptance by the Spanish conquistadors in Mexico, to its current dominance of food consumers’ imaginations.

Product Details

ISBN-13: 9781789142037
Publisher: Reaktion Books, Limited
Publication date: 06/15/2020
Series: Edible
Pages: 144
Product dimensions: 4.80(w) x 7.80(h) x 0.60(d)

About the Author

Jeff Miller is associate professor of hospitality management at Colorado State University. He is coauthor of Food Studies: An Introduction to Research Methods and was named Culinary Educator of the Year in 2017.

Table of Contents

1 The History of the Avocado
2 Growing Avocados
3 Selling an Odd, but Nutritious, Fruit
4 Eating Avocados and Other Uses
Appendix: Types of Avocado
Recipes

References
Further Reading
Websites and Associations
Acknowledgements
Photo Acknowledgements
Index
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