Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services

by Linda Richardson

Overview

Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.

Product Details

ISBN-13:	9780471572657
Publisher:	Wiley
Publication date:	04/16/1992
Edition description:	REV
Pages:	177
Product dimensions:	5.94(w) x 9.06(h) x 0.48(d)

About the Author

Linda Richardson is founder, CEO, and president of Richardson, a leader in the global sales training industry.

Table of Contents

Product Knowledge.

Consultative Sales Approach.

Aspects of Developing and Managing Relationships.

Sales Tips.

Self-Training for Line Bankers.

Reader's Feedback Summary.

Index.