Becoming a Microsoft Dynamics 365 Marketing Functional Consultant: Learn to deliver enterprise marketing solutions and insights to exponentially grow your business

by Malin Martnes

Overview

Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant.
By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.

Product Details

ISBN-13:	9781803237312
Publisher:	Packt Publishing
Publication date:	12/16/2022
Sold by:	Barnes & Noble
Format:	eBook
Pages:	374
File size:	33 MB
Note:	This product may take a few minutes to download.

About the Author

Malin Martnes is the CEO of MaCoTra AS, a company focusing on Dynamics 365 and the Microsoft Power Platform. Malin has been working with Microsoft technology for 10 years, but before that, she got a degree in marketing and has had this subject as an interest for many years. Microsoft awarded her with the title of Most Valuable Professional in 2019 and has re-awarded her every year since. Microsoft Most Valuable Professional (MVP) is an award for individuals who have exhibited exceptional technical expertise and a talent for sharing knowledge within their technical community.

Table of Contents

Table of Contents

1. The Basic Configuration of Dynamics 365 Marketing
2. Managing Leads, Accounts, and Contacts
3. What Are Segments and Lists?
4. Managing Marketing Forms, Pages, and Websites
5. Creating Marketing Emails
6. Outbound Customer Journeys
7. Real-Time Marketing Journeys
8. Managing Events
9. Dynamics 365 Customer Voice
10. Power Platform