Becoming a Microsoft Dynamics 365 Marketing Functional Consultant: Learn to deliver enterprise marketing solutions and insights to exponentially grow your business

by Malin Martnes

Overview

Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 Marketing

Key Features:

• Take your first step on the path to becoming a functional consultant with Dynamics 365 Marketing
• Get knowledge on how to use the systems features and functionality out-of-the-box
• Test your knowledge with self-assessment tests to better understand the content

Book Description:

Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant.

By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.

What You Will Learn:

• Create and manage marketing forms and pages
• Write good emails and use analytics to measure their effectiveness
• Explore outbound and real-time customer journeys
• Use Power Pages for real-time marketing events
• Create surveys to send to your customers with Customer Voice
• Exploit the Microsoft ecosystem to get the best results

Who this book is for:

Whether you are a marketing consultant working on implementations or a marketer using the system, this book will help you learn all about Dynamics 365 Marketing. With the help of detailed explanations and self-assessment tests, you'll explore the system and will get be ready for end-to-end implementation.

Product Details

ISBN-13:	9781803234601
Publisher:	Packt Publishing
Publication date:	12/16/2022
Pages:	374
Product dimensions:	7.50(w) x 9.25(h) x 0.77(d)

About the Author

Malin Martnes is the CEO of MaCoTra AS, a company focusing on Dynamics 365 and the Microsoft Power Platform. Malin has been working with Microsoft technology for 10 years, but before that, she got a degree in marketing and has had this subject as an interest for many years. Microsoft awarded her with the title of Most Valuable Professional in 2019 and has re-awarded her every year since. Microsoft Most Valuable Professional (MVP) is an award for individuals who have exhibited exceptional technical expertise and a talent for sharing knowledge within their technical community.

Table of Contents

Table of Contents

1. The Basic Configuration of Dynamics 365 Marketing
2. Managing Leads, Accounts, and Contacts
3. What Are Segments and Lists?
4. Managing Marketing Forms, Pages, and Websites
5. Creating Marketing Emails
6. Outbound Customer Journeys
7. Real-Time Marketing Journeys
8. Managing Events
9. Dynamics 365 Customer Voice
10. Power Platform