Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

by Brent Schlender, Rick Tetzeli, Marc Andreessen (Foreword by)

Overview

The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history.  

Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world.

A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.

Product Details

ISBN-13:	9780385347419
Publisher:	Crown Publishing Group
Publication date:	03/24/2015
Sold by:	Random House
Format:	eBook
Pages:	464
File size:	17 MB
Note:	This product may take a few minutes to download.

About the Author

BRENT SCHLENDER is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the Wall Street Journal and Fortune for nearly 25 years.

RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the former deputy editor of Fortune, and editor of Entertainment Weekly.

Table of Contents

Foreword Marc Andreessen ix

Preface to the Paperback Edition xvi

Authors' Note xix

Prologue 1

Chapter 1 Steve Jobs in the Garden of Allah 17

Chapter 2 "I Didn't Want to Be a Businessman" 44

Chapter 3 Breakthrough and Breakdown 62

Chapter 4 What's Next? 93

Chapter 5 A Side Bet 130

Chapter 6 Bill Gates Pays a Visit 147

Chapter 7 Luck 164

Chapter 8 Bozos, Bastards, and Keepers 183

Chapter 9 Maybe They Had to Be Crazy 215

Chapter 10 Following Your Nose 249

Chapter 11 Do Your Level Best 275

Chapter 12 Two Decisions 294

Chapter 13 Stanford 313

Chapter 14 A Safe Haven for Pixar 328

Chapter 15 The Whole Widget 347

Chapter 16 Blind Spots, Grudges, and Sharp Elbows 366

Chapter 17 "Just Tell Them I'm Being an Asshole" 386

Source Notes 413

Bibliography 426

Acknowledgments 431

Index 434

Editorial Reviews

Apple cofounder and CEO Steve Jobs (1955-2011) was still a young man when the first wave of an onslaught of books about him began rolling out in the late eighties. Some were big; some were small; but few had contents that can match the access and revelatory quality of this new book by longtime Jobs friend Brent Schnlender. Drawing on interviews with the billionaire entrepreneur's family, close friends, and Apple, Pixar, and Disney executives, Becoming Steve Jobs takes us into the evolving mind and leadership techniques of one of the true visionaries of the digital age.

…this is essentially Schlender's tale—a first-person memoir from the technology journalist who arguably got the closest to Jobs over the last 30 years of his life…anyone who prematurely dismisses Becoming Steve Jobs as a retread will miss the best stuff. The later chapters of the book show how Jobs cared for his colleagues and took an interest in their lives…New material also emerges from interviews with the Pixar vets Ed Catmull and John Lasseter, and the Disney C.E.O. Bob Iger, whose perspectives weren't as prominent in [Walter] Isaacson's account.

The New York Times Book Review - Brad Stone

05/04/2015
The late Apple CEO changes from brilliant, erratic, insufferable jerk to steady, perspicacious, tolerable jerk in this shrewdly admiring biography. Journalist Schlender and Fast Company editor Tetzeli focus on the years after Jobs's 1985 ouster from Apple and then on his 1997 return to guide the company's resurgence with a string of hit iProducts. They depict a spiritual journey, with Jobs wandering in the wilderness at NeXT Computer, where his confused, tyrannical fiats almost sank the company, and then at Pixar, where he learned the art of not interfering with talented subordinates; he emerged a more patient man with a tempered strategic outlook and an ability to listen to underlings when they screamed back at him. Schlender and Tetzeli's account is unusually intimate thanks to voluminous interviews and Schlender's many personal encounters with Jobs over decades of covering him, and a reverential tone sometimes surfaces—as when Jobs's lieutenant Tim Cook offered Jobs his own liver for a transplant—in this corrective to Walter Isaacson's more jaundiced biography. But the authors are clear-eyed about Jobs's flaws and give lucid, detailed analyses of his maneuverings and product initiatives; theirs is one of the most nuanced and revealing assessments of Jobs's controversial career. Photos. Agent: Kris Dahl, ICM. (Mar.)

Publishers Weekly

"Steve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this deeply-researched book, you'll find the most honest portrait of the real Steve Jobs." —Marc Andreessen

“One of the best things Brent Schlender and Rick Tetzeli do in writing about Jobs is undoing the ‘lone genius’ myth, and complicating his persona.” —Anil Dash, CEO of ThinkUp

"The book about Steve Jobs that the world deserves. Smart, accurate, informative, insightful and at times, utterly heartbreaking....Becoming Steve Jobs is going to be an essential reference for decades to come." —John Gruber, Daring Fireball

“Brent Schlender and Rick Tetzeli render a spectacular service with this book, giving fresh perspective on Steve Jobs’ journey from inspiring but immature entrepreneur into an inspired and mature company-builder.  Most important, they capture Jobs’ resilience, his refusal to capitulate, his restless drive to stay in the game, his voracious appetite to learn—this, far more than genius, is what made him great.  Becoming Steve Jobs gets the focus precisely right: not as a success story, but as a growth story.  Riveting, insightful, uplifting—read it and learn!” —Jim Collins, author of Good to Great, co-author of Built to Last and Great by Choice
 
“Becoming Steve Jobs is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history.” —Ed Catmull, president, Disney Animation and Pixar

“What makes their book important is that they contend — persuasively, I believe — that . . . [Jobs] was not the same man in his prime that he had been at the beginning of his career. The callow, impetuous, arrogant youth who co-founded Apple was very different from the mature and thoughtful man who returned to his struggling creation and turned it into a company that made breathtaking products while becoming the dominant technology company of our time." —Joe Nocera, The New York Times

"Highly recommended." —Philip Elmer-DeWitt, Fortune.com 

"Square would not exist without the work and persistence of Steve Jobs. I am forever grateful. Amazing read." —Jack Dorsey 

"Will quicken the pulse of even obsessive Apple watchers . . . a layered portrait of the mercurial Jobs, whose style and personality . . . were constantly evolving, right up to his early death." —Brad Stone, NYT Sunday Book Review 
 
 “A fascinating, insightful book that does a great job capturing what and who the man inside the public mask actually was. I’m pleased someone got to write it. It needed writing. Previous titles failed. Highly recommended.” –Jonny Evans, ComputerWorld
 
“Becoming Steve Jobs especially shines when it serves up opportunities to get a fresh look at Jobs’ passion for always sticking to the intersection of technology and the humanities that animated his work.” –Andy Meek, BGR
 
“Schlender is one of the very few journalists whom Steve Jobs favored with his trust over decades of coverage….only in Becoming Steve Jobs do I recognize the complexity and warmth that I saw first-hand in Jobs, particularly in the last few years of his life.” –Steven Levy, Backchannel
 
“If you’re interested in learning more about Steve Jobs’ life, business strategies, successes and failures, the Becoming Steve Jobs book is certainly worth your time.” —Jeremy Horwitz, 9to5Mac
 
“Reveals lesser-known aspects of Jobs’ life . . . That’s really where Becoming Steve Jobs shines. It offers a unique take on the decisions (mistakes) Jobs made during his time at NeXT and Pixar.” —Harrison Weber, Venture Beat
 
“In some ways, this biography can be likened to a college level course in "Jobsology," one that through new information provides adequate insight to flip established doctrine on its head. . . Schlender and Tetzeli proffer a measured and deliberate chronicling of Jobs' peaks and valleys painted in the words of those who knew him best. It is a record of an incredible life that has until now only been accessible through the prism of the media and what Jobs himself would allow. It forces us to think different.” –Mikey Campbell, Apple Insider

“Becoming Steve Jobs does not absolve the protagonist of his foibles, but shows that his accomplishments were indeed legion.” –The Economist
 
“For a deeply felt account . . . of the qualities that earned Jobs the abiding respect and love of his closest associates… the Schlender and Tetzeli book is the best that’s currently available.” —Michael Cohen, TidBITS
 
"Detailed and thorough...full of intimate and personal anecdotes from Jobs' life that demonstrate how he evolved from the Steve Jobs that was ousted from Apple in the early 1990s to the man that lead the company to release its most revolutionary products." — Lisa Eadicicco, Business Insider    
 
 

From the Publisher

Here’s yet another honest, exhaustive, and thoughtful effort to give the listener an enhanced understanding of the complex genius and icon that was Steve Jobs. With the cooperation of many, including a few exclusive sources, the authors portray Jobs’s evolution from immature, brash, and thoughtless innovator to resilient and mature industry leader. George Newbern’s narration is—simply put—superb. He is exceptionally well suited to the task at hand. The greatest praise is that he disappears, allowing the story to unfold in one’s mind. His unhurried narration is a totally immersive experience. Be prepared for the temptation to listen without pausing for any significant amount of time. W.A.G. © AudioFile 2015, Portland, Maine

APRIL 2015 - AudioFile

2015-04-04
A reframing of the biographical narrative of the late Apple visionary, from the perspectives of business journalists Schlender and Tetzeli and the associates of Jobs' they interviewed. Written by two colleagues, one of whom had been close to Jobs as both a subject and friend for a quarter-century, this biography is intended to serve as a corrective to what they see as an overly simplified stereotype, one that they consider perpetuated by Jobs' anointed official biographer, Walter Isaacson: that "Steve was a genius with a flair for design" but "a pompous jerk who disregarded everyone in his pursuit of perfection." The "I" in the narrative reflects the long relationship Schlender had with Jobs, one through which "none of this gibed with my experience of Steve, who always seemed more complex, more human, more sentimental, and even more intelligent than the man I read about elsewhere." Too much of the legend, they write, focuses on the early years and rise of Apple, which fired the man who had founded it because of clashes of vision (and his difficulty with people), and then on his triumphant return to lead Apple to even greater glories with the iPod, iPhone, iPad, and other paradigm-shifting innovations. What's missing, write the authors, is the transformation in the middle, the "wilderness years," when Jobs learned so much from what went wrong between him and Apple. Schlender and Tetzeli draw from many Apple colleagues, present and past, who say they wouldn't have continued to work with a guy who was as big a jerk as Jobs was often portrayed. Yet even this biography depicts a man who could be insensitive, disloyal, and delusional, and the authors' business perspective goes lighter on the personal and family details that might have humanized their subject more, while reinforcing the perspective that Jobs could have blinders on when it came to work. Less truly revelatory and more just a difference in tone and spirit than previous accounts.

Kirkus Reviews