"Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see."—Geoffrey Moore, author of Crossing the Chasm and Escape Velocity
"I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstartor greatly enhanceyour innovation efforts."—B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility
"Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products."—Satjiv S. Chahil, former global marketing chief, Apple
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Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation
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Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation
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Product Details
BN ID: | 2940173714039 |
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Publisher: | Hachette Audio |
Publication date: | 02/07/2012 |
Edition description: | Unabridged |
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