Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim, Renée Mauborgne Narrated by Grover Gardner

Overview

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy

Editorial Reviews

From the Publisher

This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean.” — Business Insider

Product Details

BN ID:	2940171331443
Publisher:	Ascent Audio
Publication date:	11/01/2007
Edition description:	Unabridged

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