Table of Contents
Part 1 What Are You Building? 1
Part 2 The Four Keys To Building 11
The Builder's Mindset 13
The Four Keys to Building 18
The First Key: Creating Self-Awareness 23
What Evidence Do We Have? 24
Identifying Your Builder Talents 26
The Builder's Method 35
The Second Key: Recognizing Opportunities 47
Path to Opportunity Recognition 47
Assessing Opportunities 57
The Third Key: Activating on Ideas 63
Generating Hypotheses 63
Launching Experiments 66
Measuring Outcomes 73
Dream Big 77
The Fourth Key: Building a Team 83
Building Your Leadership Team 84
Building an Extended Team 91
Build Your Way Forward 97
Part 3 The 10 Talents Of Successful Builders 101
Confidence 103
Delegator 109
Determination 113
Disruptor 117
Independence 123
Knowledge 127
Profitability 131
Relationship 135
Risk 141
Selling 147
Appendix 153
Tools and Resources 155
Business Outcomes 161
Builder Profile 10 Methodology Report 165
Introduction 167
Psychology of Entrepreneurship: Review of the Research 169
Part I Instrument Development Process 171
Part II Collecting Further Validity Evidence 195
Part III Reconfiguring the Builder Profile 10 217
Part IV Assessment Details 227
References 231
Acknowledgements 243
About The Authors 247