"Matthew Bellamy [...] has produced a first-rate study of the rise and fall of a Canadian brewing giant. [Brewed in the North] grants well deserved scholarly recognition to the Canadian brewing industry, which until very recently was a realm left largely to non-professional historians. Raise a glass. Bellamy's superbly readable study was worth the wait." Canadian Business History Association
"Brewed in the North is probably the most comprehensive look at Labatt's past. Anyone who enjoys learning about corporate decision-making, the people behind the decisions and their successes and missteps will enjoy this book. The author struck gold by lan
"Bellamy's narrative encompasses far more than the history of a single firm, covering the development of the industry as a whole, its social impact, controversies during the Prohibition era, and the effects of globalization [...] This synopsis of Bellamy's book does not do justice to the rich details he provides on the personalities, clashes inside the boardroom, and the impact of changing technologies and social mores on the industry [...] this is a significant contribution to the history of business in Canada." Ontario History
"Brewed in the North will find a welcome home on the bookshelf of anyone interested in history, economics, business and advertising, Canadian identity, or beer and brewing. Matthew Bellamy takes a deep dive into the history of Labatt's brewery, and in so doing also discusses the shape and scope of business practices, life, and culture in pre- and post-Confederation Canada." American Review of Canadian Studies
"Brewed in the North is a striking story, and Bellamy tells it well. He has a command of business history but does not beat us over the head with theory or complete marketing lingo. The book is an impressive achievement." Literary Review of Canada
5
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Brewed in the North: A History of Labatt's
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Brewed in the North: A History of Labatt's
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Editorial Reviews
Product Details
BN ID: | 2940173830654 |
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Publisher: | Tantor Audio |
Publication date: | 10/23/2019 |
Edition description: | Unabridged |
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