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British Leyland Motor Corporation 1968-2005
This book tells the story of the constituent parts of British Leyland, later Rover Group, from the merger in 1968 to the end of production of the last MG Rover in 2005. The story has been told before, but this account is different. It is told by three people who were part of it, in senior roles, with the opportunity to observe and understand what happened and why. It is not another neat analysis by journalists or academics, using facts in the public domain and fitting them to a theory. The story is a complex one, and the authors’ views are not necessarily those held by academics and previous commentators. There is still much that is relevant in a re-telling of the path leading up to this, for economy and society today.
1138754167
British Leyland Motor Corporation 1968-2005
This book tells the story of the constituent parts of British Leyland, later Rover Group, from the merger in 1968 to the end of production of the last MG Rover in 2005. The story has been told before, but this account is different. It is told by three people who were part of it, in senior roles, with the opportunity to observe and understand what happened and why. It is not another neat analysis by journalists or academics, using facts in the public domain and fitting them to a theory. The story is a complex one, and the authors’ views are not necessarily those held by academics and previous commentators. There is still much that is relevant in a re-telling of the path leading up to this, for economy and society today.
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British Leyland Motor Corporation 1968-2005

British Leyland Motor Corporation 1968-2005

by Mike Carver, Nick Seale
British Leyland Motor Corporation 1968-2005
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British Leyland Motor Corporation 1968-2005

British Leyland Motor Corporation 1968-2005

by Mike Carver, Nick Seale

Overview

This book tells the story of the constituent parts of British Leyland, later Rover Group, from the merger in 1968 to the end of production of the last MG Rover in 2005. The story has been told before, but this account is different. It is told by three people who were part of it, in senior roles, with the opportunity to observe and understand what happened and why. It is not another neat analysis by journalists or academics, using facts in the public domain and fitting them to a theory. The story is a complex one, and the authors’ views are not necessarily those held by academics and previous commentators. There is still much that is relevant in a re-telling of the path leading up to this, for economy and society today.

Product Details

ISBN-13: 9780750961448
Publisher: The History Press
Publication date: 06/01/2015
Pages: 160
Product dimensions: 6.10(w) x 9.10(h) x 0.60(d)

About the Author

Mike Carver became Group Executive Director in charge of strategic planning. He was responsible for setting up the relationship with Honda and was awarded the OBE for services to the motor industry in 1986. Nick Seale joined Ford as an engineer, moving into finance. Later he returned to engineering, heading up the Rover Power Train under BMW. At Land Rover he ran concept engineering of future products. Anne Youngson started in sales and marketing at Longbridge, moving to Pirelli Tyres, but returned to work on Honda. She moved to project management for Land Rover and Rover and was the only woman at this level. Her final position was head of Land Rover Special Vehicles Operation.

Table of Contents

Foreword 6

Prologue: Formation of the British Leyland Motor Corporation 8

1 High Expectations Confounded: 1968-75 17

2 The Ryder Report - Two More Years of Failure: 1975-77 34

3 The Edwardes Era - The Start of Better Things: 1977-82 46

4 Edwardes Acts on Industrial Relations: 1977-82 56

5 Edwardes Brings Partnership with Honda: 1979-82 65

6 China 78

7 Privatisation and Consolidation: 1982-86 82

8 Graham Day: 1986-88 94

9 British Aerospace Ownership: 1988-94 106

10 BMW: 1994-2000 111

11 The Final Chapter - MG Rover: 2000-05 127

12 The Causes of the Failure of BLMC in Sequence 130

13 The Causes of Failure - The Underlying Weaknesses 137

Epilogue 150

Author profiles 156

Index 158

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