Building Your Brand: A Practical Guide for Nonprofit Organizations

by Michele Levy

Overview

An expert in the field shows nonprofits how to use branding and communications to deliver on their organization’s mission.
 
Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. 
 
As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand . . . to have the “right” reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.

Product Details

ISBN-13:	9781614486763
Publisher:	Morgan James Publishing
Publication date:	12/31/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	134
File size:	951 KB

About the Author

Michele Levy is proud to be a valued and oft-consulted brand therapist for nonprofits. Her work includes research, brand strategy, message development, communications planning and training. She has worked with hundreds of local and national nonprofit organizations, serves as board member for a variety of nonprofit organizations, and has spoken on branding and communications for numerous organizations worldwide.

Table of Contents

Introduction: How and why would you use this book?
Chapter 1: First things first: What exactly IS a brand?
Chapter 2: Start smart: Identifying your unique brand opportunity.
Chapter 3: Lay the foundation: Weaving an engaging story.
Chapter 4: Make it look good: Building a high impact visual identity.
Chapter 5: Everyone on the bus now: Defining and instilling the appropriate brand behaviors.
Chapter 6: Go tell it on the mountain: Developing an integrated marketing communications plan.
Chapter 7: How to know if it’s working: Measuring and reporting on progress against goals.
Chapter 8: Brand never sleeps: The ongoing care and feeding of your brand
Chapter 9: Need help? When and how to use a consultant.
Chapter 10: What’s in a name?