Business of Digital Television

by Chris Forrester

Overview

Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.



Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.

You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future

Product Details

ISBN-13:	9781136029776
Publisher:	Taylor & Francis
Publication date:	06/26/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	274
File size:	3 MB

About the Author

Chris Forrester

Table of Contents

Introduction; The TV pioneers; Chapter 1 From dumb box to television that's alive; Chapter 2 The analogue television business today; Chapter 3 The adoption of digital; Chapter 4 Cable, satellite or digital television?; Chapter 5 Where is digital today?; Chapter 6 Is new content still king?; Chapter 7 Selling digistal television; Chapter 8 The economy of niches; Chapter 9 Web-casting to the TV, or TV on the PC?; Chapter 10 The future: brave new world or just more of the same? References Index;

Editorial Reviews

For non-engineers, broadcasting writer Forrester examines the key technologies and developments of the marketplace, discussing issues he sees as most pertinent to broadcasting professionals making strategy decisions. Trends in the technology, the international marketplace, financial models, and partnerships are among them. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

"Written in an accessible style this book is well documented, its statistics are comprehensive and up to date. The essential facts, data and commentary are all brought together in one single source likely to interest a large and diverse audience."
Bohdan Jung, Warsaw School of Economics, Poland
The International Journal on Media Managment, Vol. 3, No.1, Spring 2001

From the Publisher