Table of Contents
Introduction Laying the Foundation for Your Plan
1 Starting Your Planning Engine
2 Generating a Great Business Idea
3 Defining Your Business Purpose
Developing Your Plan's Components
4 Understanding Your Business Environment
5 Charting Your Strategic Direction
6 Describing Your Business and its Capabilities
7 Crafting Your Martketing Plan
8 Deciphering and Presenting Your Financial Situation
Tailoring a Business Plan to Fit Your Needs
9 Planning for a One-Person Business
10 Planning for a Small Business
11 Planning for an Established Business
12 Planning for a Not-for-Profit Organisation
13 Planning for an E-Business
Making the Most of Your Plan
14 Putting Your Plan Together
15 Putting Your Plan to Work
The Part of Tens
16 Ten Signs that Your Plan Might Need an Overhaul
17 Ten Ways to Evaluate a New Business Idea
18 Ten Ways to Fund Your Business Plan
19 Ten Sources of Vital Information to Underpin Your Business Plan
20 Ten Ways to Use Your Business Plan
About the CD