Business Research Methods and Statistics Using SPSS / Edition 1

by Robert P. Burns, Richard Burns

Overview

A simple, logically sequenced guide to research methods and statistics in business based on SPSS

Product Details

ISBN-13:	9781412945295
Publisher:	SAGE Publications
Publication date:	12/04/2008
Pages:	560
Product dimensions:	7.60(w) x 9.10(h) x 1.40(d)

Table of Contents

PART ONE: GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENT
Research, Statistics and Business Decisions
Contrasting Philosophies and Approaches to Research
Ethical Issues in Research
Selecting the Topic and Conducting a Literature Review
Theory, Problem Definition, Frameworks and Research Design
PART TWO: ENTERING, DESCRIBING AND OBTAINING DATA
How To Enter Data into SPSS and Undertake Initial Screening
Describing and Presenting your Data
Normal Distribution, Probability and Statistical Significance
Sampling Issues
Hypothesis Formation, Types of Error and Estimation
Power and Effect Size
PART THREE: STATISTICALLY ANALYSING DATA
Hypothesis Testing for Differences between Means and Proportions
Analysis of Variance Techniques (ANOVA)
Chi Square
Methods of Correlation
Testing Hypotheses of Relationships
Prediction and Regression
Reliability and Validity
Factor Analysis
PART FOUR: SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENT
Attitude Questionnaires and Measurement
Structured Interview and Questionnaires Surveys
PART FIVE: REPORTING AND PRESENTING RESEARCH
Writing Up and Communicating Research