Business Research Methods (with Web Surveyor Certificate and InfoTrac ) / Edition 7

by William G. Zikmund

Overview

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Product Details

ISBN-13:	9780030350849
Publisher:	Cengage Learning
Publication date:	04/23/2002
Edition description:	College Edition
Pages:	768
Product dimensions:	8.40(w) x 10.30(h) x 1.20(d)

About the Author

William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators¿ Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.

Table of Contents

PART 1. INTRODUCTION. Chapter 1. The Role of Business Research. Chapter 2. Information Systems and Knowledge Management. Chapter 3. Theory Building. Chapter 4. The Research Process: An Overview. Chapter 5. Ethical Issues in Business Research. PART 2. BEGINNING STAGES OF THE RESEARCH PROCESS. Chapter 6. Problem Definition and the Research Proposal. Chapter 7. Exploratory Research and Qualitative Analysis. Chapter 8. Secondary Data. PART 3. RESEARCH METHODS FOR COLLECTING PRIMARY DATA. Chapter 9. Survey Research: An Overview. Chapter 10. Survey Research: Basic Methods of Communication with Respondents. Chapter 11. Observation Methods. Chapter 12. Experimental Research. PART 4. MEASUREMENT CONCEPTS. Chapter 13. Measurement and Scaling Concepts. Chapter 14. Attitude Measurement. Chapter 15. Questionnaire Design. PART 5. SAMPLING AND FIELDWORK. Chapter 16. Sample Designs and Sampling Procedures. Chapter 17. Determination of Sample Size: A Review of Statistical Theory. Chapter 18. Fieldwork. PART 6. DATA ANALYSIS AND PRESENTATION. Chapter 19. Editing and Coding: Transforming Raw Data into Information. Chapter 20. Basic Data Analysis: Descriptive Statistics. Chapter 21. Univariate Statistics. Chapter 22. Bivariate Analysis: Tests of Differences. Chapter 23. Bivariate Analysis: Measures of Association. Chapter 24. Multivariate Analysis. Chapter 25. Communicating Research Results: Report, Presentation, and Follow-Up. PART 7. VIDEO CASES. PART 8. CRITICAL THINKING CASES.

Editorial Reviews

This seventh edition of a text on business research reflects the changes in information technology that have taken place since the previous edition was published, with discussion of information systems and knowledge management, online focus groups, technology and privacy, and secondary data in the Internet age. There is also new material on Internet surveys, monitoring Web site traffic, and new software for transforming raw data. Learning features include review and critical thinking questions, Internet activities, and video cases. The author is affiliated with Oklahoma State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews