Business Strategy in a Semiglobal Economy

by Panos Mourdoukoutas

Overview

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

Product Details

ISBN-13:	9781317475484
Publisher:	Taylor & Francis
Publication date:	03/26/2015
Sold by:	Barnes & Noble
Format:	eBook
Pages:	232
File size:	3 MB

About the Author

Mourdoukoutas, Panos

Table of Contents

Chapter 1 Introduction: The Rise of the Semiglobal Economy; Part 1 The Two Segments of the Semiglobal Economy; Chapter 2 The Highly Globalized Segment; Chapter 3 The Highly Localized Segment; Part 2 The Portrait of the Semiglobal Corporation; Chapter 4 Vision; Chapter 5 Competitive Strategy; Chapter 6 Coordination; Chapter 7 Communication; Chapter 8 Motivation; Chapter 9 The Future of the Semiglobal Corporation;