Tim Wheeler’s soft close-microphone performance makes this important audiobook sound like an intimate secret being shared. His delivery works to soften the powerful intellectual framework of this practical advice on influencing groups or individuals. Written by a change expert and an experienced executive, the book describes how to defend against the 24 specific attacks on your good idea and how to respond to the four broad angles people may use to kill or discredit it: death by delay, confusion, and obfuscation; fearmongering; ridicule; and character assassination. The entertaining example of a group in the process of discussing a computer purchase for a public library is followed by a sophisticated but accessible analysis of why each of the authors’ strategies works. A comprehensive resource for anyone wanting to impact decision-making in an organization. T.W. 2011 Audies Finalist © AudioFile 2011, Portland, Maine
You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what's hit you, your idea is dead, shot down.
It doesn't have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again:
- Death by delay: Endlessly putting off or diverting
- discussion of your idea until all momentum is lost
- Confusion: Presenting so much distracting information that confidence in your proposal dies
- Fear mongering: Stirring up irrational anxieties about your idea
- Character assassination: Undermining your reputation and credibility
Smart, practical, and brimming with useful advice, Buy-In equips you to anticipate attacks and turn them to your advantage-so your good idea survives to make a positive change.
You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what's hit you, your idea is dead, shot down.
It doesn't have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again:
- Death by delay: Endlessly putting off or diverting
- discussion of your idea until all momentum is lost
- Confusion: Presenting so much distracting information that confidence in your proposal dies
- Fear mongering: Stirring up irrational anxieties about your idea
- Character assassination: Undermining your reputation and credibility
Smart, practical, and brimming with useful advice, Buy-In equips you to anticipate attacks and turn them to your advantage-so your good idea survives to make a positive change.
Editorial Reviews
Product Details
BN ID: | 2940169553277 |
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Publisher: | Brilliance Audio |
Publication date: | 10/06/2010 |
Edition description: | Unabridged |