Table of Contents
Introduction iv
How to use this book iv
Exam preparation and technique vi
Section 1 Understanding business activity
1 Business activity 2
2 Classification of businesses 11
3 Enterprise, business growth and size 19
4 Types of business organisation 35
5 Business objectives and stakeholder objectives 51
Section 2 People in business
6 Motivating employees 63
7 Organisation and management 76
8 Recruitment, selection and training of employees 92
9 Internal and external communication 114
Case study 129
Section 3 Marketing
10 Marketing, competition and the customer 132
11 Market research 143
12 The marketing mix: product 158
13 The marketing mix: price 170
14 The marketing mix: place 178
15 The marketing mix: promotion 185
16 Technology and the marketing mix 197
17 Marketing strategy 203
Case study 212
Section 4 Operations management
18 Production of goods and services 214
19 Costs, scale of production and break-even analysis 228
20 Achieving quality production 241
21 Location decisions 248
Case study 262
Section 5 Financial information and financial decisions
22 Business finance: needs and sources 265
23 Cash flow forecasting and working capital 281
24 Income statements 293
25 Statement of financial position 303
26 Analysis of accounts 311
Case study 323
Section 6 External influences on business issues
27 Economic issues 326
28 Environmental and ethical issues 340
29 Business and the international economy 351
Case study 362
Index 364
Acknowledgements 368
