Campaign It!: Achieving Success Through Communication / Edition 1

by Alan Barnard, Chris Parker

Overview

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.

Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.

Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

Product Details

ISBN-13:	9780749464202
Publisher:	Kogan Page, Ltd.
Publication date:	02/28/2012
Edition description:	Original
Pages:	240
Product dimensions:	6.60(w) x 9.30(h) x 0.70(d)

About the Author

Alan Barnard is a world class communications strategist with a vast experience in devising and executing successful landmark campaigns. He made a major impact during his ten years working for the Labour Party and played a pivotal role in their 1997 general election victory. His work as Labour's Director of Campaigns and Elections helped change political campaigning in the United Kingdom. Now, as a founding Director of bbm Campaigns, he is taking campaigning into new territories.

Chris Parker began his study of interpersonal and intrapersonal communications in 1976. It became a lifelong study. Chris is a highly experienced management trainer, business consultant and lecturer. He provides communications and creativity training.

Table of Contents

** Chapter - 00: Introduction; ** Chapter - 01: Our approach to campaigns and campaigning; ** Chapter - 02: Cause; ** Chapter - 03: Recognizing and understanding your audiences; ** Chapter - 04: The narrative; ** Chapter - 05: Influencing conversations; ** Chapter - 06: Mapping the campaign; ** Chapter - 07: Integrating activities; ** Chapter - 08: !; ** Chapter - 09: Being a campaigner

What People are Saying About This

From the Publisher

"[A] powerful read… a strong pick for social issues and new media focused collections." —Midwest Book Review

Editorial Reviews

"[A] powerful read… a strong pick for social issues and new media focused collections." —Midwest Book Review

"Success in life is usually dependent upon getting others to agree to proposed plans and ideas. According to authors Alan Barnard and Chris Parker, if a cause is important enough to champion, it is important enough to campaign for it using effective communication strategies. Campaign It! would be of value to marketing professionals, politicians, and even a child who wants to increase the amount of his allowance. It includes examples from the authors' personal and professional lives, in addition to numerous charts and tables. Each chapter also includes learning points, quote bubbles, and final thoughts. The book is best read from cover-to-cover." —Business Book Summaries

From the Publisher