Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield / Edition 2

by David D'Alessandro

Overview

“A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times

With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success.

“D’Alessandro dares to speak the truth. If you don’tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say.

“With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D’Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business.”—James Carville, author and Democratic Strategist

“With good jobs becoming harder to find,D’Alessandro’s sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.”—Tom Neff, Chairman, U.S., Spencer Stuart

“Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.”—Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive

Product Details

ISBN-13:	9780071597296
Publisher:	McGraw Hill LLC
Publication date:	08/08/2008
Edition description:	Revised
Pages:	224
Sales rank:	642,472
Product dimensions:	5.90(w) x 8.90(h) x 0.60(d)

About the Author

David F. D'Alessandro, former Chairman and CEO of John Hancock Financial Services, serves as an advisor and guest speaker on a variety of issues facing business today.

Table of Contents

Preface     v
Acknowledgments     vii
Introduction     1
Try to Look Beyond Your Own Navel     13
Like It or Not, Your Boss Is the Coauthor of Your Brand     39
Put Your Boss on the Couch     59
Learn Which One Is the Pickle Fork     85
Kenny Rogers Is Right     107
It's Always Show Time     123
Make the Right Enemies     145
Try Not to Be Swallowed by the Bubble     159
The Higher You Fly, The More You Will Be Shot At     179
Everybody Coulda Been a Contender; Make Sure You Stay One     197
Index     209