Changing Minds: The Art and Science of Changing Our Own and Other Peoples Minds / Edition 1

by Howard Gardner

Overview

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process.

Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

Product Details

ISBN-13:	9781422103296
Publisher:	Harvard Business Review Press
Publication date:	09/01/2006
Series:	Leadership for the Common Good
Edition description:	First Trade Paper Edition
Pages:	272
Product dimensions:	5.50(w) x 8.30(h) x (d)

About the Author

The author of fifteen books, eminent Harvard psychologist Howard Gardner revolutionized our understanding of intelligence, creativity, and leadership with such books as Frames of Mind, Creating Minds, and Leading Minds.

Editorial Reviews

Named one of the “Highlights from the Decade” in strategy+business magazine.

From the Publisher