CIM Coursebook 08/09 Marketing Communications

by Chris Fill, Graham Hughes

Overview

Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.

Product Details

ISBN-13:	9781138441187
Publisher:	Taylor & Francis
Publication date:	11/22/2017
Product dimensions:	7.44(w) x 9.69(h) x (d)

About the Author

Graham Hughes, Chris Fill

Table of Contents

Chapter 1 Introduction to Marketing Communications; Chapter 2 Marketing Communications Mixes; Chapter 3 The Marketing Communications Industry; Chapter 4 Relationships and Marketing Communications; Chapter 5 Marketing Channels; Chapter 6 Communication Strategies the International Context; Chapter 7 Media, Creativity and Product Support; Chapter 8 Evaluating Communications Effectiveness;