CIM Revision Cards Marketing Communications

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

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CIM Revision Cards Marketing Communications

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

20.49 In Stock
CIM Revision Cards Marketing Communications

CIM Revision Cards Marketing Communications

by Gill Wood
CIM Revision Cards Marketing Communications

CIM Revision Cards Marketing Communications

by Gill Wood

eBook

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Overview

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised


Product Details

ISBN-13: 9781136418587
Publisher: Taylor & Francis
Publication date: 06/25/2012
Sold by: Barnes & Noble
Format: eBook
Pages: 110
File size: 2 MB

About the Author

D. Ramona Bobocel, Aaron C. Kay, Mark P. Zanna, James M. Olson

Table of Contents

Chapter 1 INTRODUCTION TO MARKETING COMMUNICATIONS; Chapter 2 MARKETING COMMUNICATION MIXES; Chapter 3 THE MARKETING COMMUNICATIONS INDUSTRY; Chapter 4 RELATIONSHIPS AND MARKETING COMMUNICATIONS; Chapter 5 MARKETING CHANNELS; Chapter 6 COMMUNICATION STRATEGIES AND PLANNING; Chapter 7 MEDIA; Chapter 8 EVALUATING COMMUNICATIONS' EFFECTIVENESS;
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