Click Fraud - Analyse und Methode zur Identifzierung
Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.
"1112189429"
Click Fraud - Analyse und Methode zur Identifzierung
Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.
43.9
In Stock
5
1
Click Fraud - Analyse und Methode zur Identifzierung
114
Click Fraud - Analyse und Methode zur Identifzierung
114
43.9
In Stock
Product Details
| ISBN-13: | 9783656141136 |
|---|---|
| Publisher: | GRIN Verlag GmbH |
| Publication date: | 01/01/2012 |
| Sold by: | CIANDO |
| Format: | eBook |
| Pages: | 114 |
| File size: | 14 MB |
| Note: | This product may take a few minutes to download. |
| Language: | German |
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