Table of Contents
Disclaimer v
Acknowledgments vii
Introduction: The Value of the Virtual 1
Part I: Digits Over Widgets: The Next Age of Business and Technology
Chapter 1: “Will It Happen to Us?” 9A Trillion-Dollar Opportunity or an Extinction Event
Chapter 2: The Personal Code Halo: 16Press “1” for the Real You
Chapter 3: The Five Business Code Halos: 28Connecting Customers, Products, and Organizations
Chapter 4: The Anatomy of a Winning Code Halo Solution 38Chapter 5: The SMAC Stack: 56The New Technology of Code
Chapter 6: The Pattern of Digital Disruption: 70The Crossroads Model
Chapter 7: The Code Halo Economy: 85The Economics of Information
Part II: Four Principles for Success in the Code Halo Economy
Chapter 8: Delivering Beautiful Products and Experiences 102
Chapter 9: Don’t Be Evil 2.0: 117Earning—and Keeping—Trust in a Transparent World
Chapter 10: Manage Your Career Based on Code: 145Winning in the Wirearchy
Chapter 11: Make IT Your Halo Heroes: 158Transform Your Technology Organization
Part III: Winning with the Crossroads Model
Chapter 12: Seize Advantage During Ionization: 176Sense, Innovate, and Prepare to Pilot
Chapter 13: Create a Spark: 194Pilot Your Best Code Halo Solutions
Chapter 14: Enrich and Scale at Internet Speed: 210Turn a Spark into a Blaze
Conclusion: Winning in the New Code Rush 224
Notes 228
Photo Credits 237
Index 238