Coffee Culture, Destinations and Tourism

by Lee Jolliffe

Overview

This book explores the various aspects of coffee culture around the globe, relating the rich history of this beverage and the surroundings where it is produced and consumed to coffee destination development and to the visitor experience. Coffee and tourism venues explored range from the café districts of Australia, Canada, Germany and New Zealand to the traditional and touristic coffee houses of Malaysia and Cyprus to coffee-producing destinations in Africa, Asia, Latin America and the Pacific. This is a must-read for those interested in understanding coffee in relation to hospitality and tourism. Readers should gain a new appreciation of the potential for coffee-related tourism to contribute to both destination development and pro-poor tourism objectives.

Product Details

ISBN-13:	9781845411428
Publisher:	Channel View Publications
Publication date:	04/20/2010
Series:	Tourism and Cultural Change , #24
Pages:	235
Product dimensions:	5.80(w) x 8.20(h) x 0.80(d)

About the Author

Lee Jolliffe, editor of Tea and Tourism: Tourists, Traditions and Transformations (Channel View Publications, 2007) is a tourism academic at the University of New Brunswick in Canada. For this volume, investigating coffee-related destinations and tourism experiences around the world Jolliffe is joined by a cadre of researchers, resulting in an interdisciplinary and cross-cultural examination of how tourism related to coffee can have economic and social objectives, contributing to the development of destinations and the experiences of tourists, while in coffee-producing situations having the potential to improve the livelihoods of coffee farmers and their communities.

Table of Contents

Acknowledgments vii

Contributors ix

Part 1 Introduction

1 Common Grounds of Coffee and Tourism Lee Jolliffe 3

Part 2 Coffee Culture and Tourism Contexts

2 Coffee Servicescapes: The Design of Café Culture in New Zealand C. Michael Hall Janna Tipler Rochelle Reddy Karina Rowling 23

3 Café Culture and Conversation: Tourism and Urban(e) Experiences in Wellington, New Zealand Adam Weaver 41

4 From the World Coffee Conference to the Local Café: Coffee Events Large and Small Leanne White 53

5 Coffee-house Culture and Tourism in Cyprus: A Traditionalized Experience Evi Eftychiou Nicos Philippou 66

Part 3 Coffee Destination Experiences

6 Coffee in Vietnam: International Tourist Experiences Lee Jolliffe Karen Kwan Giang Khong Yen 89

7 Coffee Culture, Heritage and Destination Image: Melbourne and the Italian Model Warwick Frost Jennifer Laing Fiona Wheeler Keir Reeves 99

8 Coffee and Coffee Tourism in Kona, Hawai'i - Surviving in the Niche Charles Johnston 111

9 Serendipitous Coffee Experiences in Papua New Guinea Wendy S. Shaw 134

Part 4 Responsible Coffee Tourism and Cultural Change

10 Blending Coffee and Fair Trade Hospitality C. Michael Hall 159

11 Canada's Just Us! Coffee Roasters Co-operative Coffee Tour Venture Nancy Chesworth 172

12 Beyond Fair Trade: Enhancing the Livelihoods of Coffee Farmers in Tanzania Harold Goodwin Harro Boekhold 181

13 La Ruta del Café and Los Santos Coffee Tourism: A Central America Project to Develop Coffee-related Tourism to Augment Coffee Families' Incomes Bob Harvey Diane Kelsay 197

Part 5 Conclusion

14 Coffee and Tourism Research Directions Lee Jolliffe 223

Index 230

Editorial Reviews

In the end, reading the book was generally fascinating and a few chapters (12 and 13 in particular) would be excellent reading for any jurisdiction or group that wants to establish a tourism venue to complement a coffee-growing operation, comparable to the development of wine tourism...A reader of this book will likely come away with some solid history and sociology lessons and, depending on his/her interests, some useful and potentially thought provoking ideas about coffee consumption, coffee production, fair trade, and the potential for all aspects of coffee to bolster existing tourism products both in developed and developing countries. Those responsible for tourism development should read this book.

Annals of Tourism Research 38 (2011) 331-34 - Iain Murray: School of Hospitality and Tourism Management

The volume offers an eclectic collection of essays, with some fascinating case studies.

Tourism Management 32 (2011) 1232–1242 - Marina Novelli

Many useful insights, connections and research ideas percolate through the pages of this frothy concoction. The book is reasonably well balanced, well researched and referenced, quite well illustrated, and clearly excellently edited. While not coffee table size, this volume deserves a place in libraries and places where readers may socialize and reflect while their beverages cool. Cool?

Tourism Recreation Research Vol. 36, No. 1, 2011 - Derek Hall

An intriguing perspective on the social and cultural dimensions of an experience we all take for granted. Through a series of international case studies the authors have illustrated a series of linkages between tourism and the world of coffee - including the relationships of coffee to hospitality, cafe environments as social places, coffee production and tourism destination development and coffee tourism as an agent of cultural change.

Alister Matheson