Commercialization Secrets for Scientists and Engineers / Edition 1

by Michael Szycher

Overview

In this series, Emma Letley has worked with the Marion Milner estate to re-contextualise six classic volumes by arranging for experts to provide new scholarly introductions to each book. This six volume pack comprises: The Hands of the Living God On Not being Able to Paint Eternity's Sunrise A Life of One's Own An Experiment in Leisure. Bothered by Alligators These volumes will be useful and relevant to seasoned analysts as well as those new to Milner's work, making them attractive to a whole new generation of readers from both inside and outside of the psychotherapy profession.

Product Details

ISBN-13:	9781138407411
Publisher:	Taylor & Francis
Publication date:	07/27/2017
Pages:	558
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Dr. Szycher conceptualized, financed, took public, and successfully ran four public companies over the last 40 years. He is a serial entrepreneur who created substantial value for his shareholders over his career. As Chairman and/or CEO of these companies, he was responsible for initial public offerings, acquisitions, product introductions, and spin-outs. Dr. Szycher first earned his B.S. in Chemical Engineering, followed by a Ph.D. in Cardiac Physiology from Boston University School of Medicine. To further strengthen his capabilities as an entrepreneur and business executive he pursued an MBA from Suffolk University, and supplemented it all with a strong part-time study in business law at Massachusetts School of Law.

Table of Contents

Development on a Shoestring. Risk is a Four Letter Word. The Innovation Imperative. Development on a Shoestring. Funding a Knowledge-Intensive Product. Government Grants for Small Businesses. SBIR and STTR. Proof of Principle Strategies. Overcoming Regulatory Hurdles. Market Research on a Shoestring. Competitive Intelligence. Establishing your Technical Team. Managing Managers. Strategic Planning for Startups. How to Think like an Executive. Classical Initial Decisions. Partnership or Proprietorship. Pros and Cons of Virtual Organizations. Strategic Alliance or Go it Alone? Make vs Buy Decisions. Core Competencies. Patenting vs Trade Secrets. Technical vs Customer Focus. Strategic Pricing Strategies. Initial Funding: FFFs, Angels or Venture Capital. Legal Considerations. Is there a Business Incubator in your future? The Cavalry to the Rescue: The Bayh-Dole Act. What is your Company worth? Licensing and Tech Transfer Basics. CRO Agreements: Can you handle the Truth? Product Launch . Product Lifecycle. Funding a Knowledge-Intensive Product. Proof of Principle Strategies. Overcoming Regulatory Hurdles. Lethal Launch Mistakes. National or International Rollout. Underpromise or Overdeliver. Pricing Strategies. Realistic Sales Budgets. How much Inventory to. Commercializing Pharmaceutical Products. Commercializing Medical Devices. Commercializing High-Tech Products. Supply Chain Distribution. Fulfillment and Distribution. Pathways to Profitability. Practical Methodology for Product Commercialization. Avoiding Land Mines. Product Introduction: Lean Principles. Appendix. Ready-to-Use Legal Forms. Glossary.

Editorial Reviews

"This is an outstanding, complete, well-written and unique reference that provides for the full understanding of the 'business of Science.' From development to business and from Innovation to marketing, most every area of commercialization is covered in 'story-like fashion with examples and references.' Whether you are a scientist, engineer or businessperson, student or expert, this book will serve as a source of learning and reference."
--Edward Weiner, Director, Pharmaceutical Industry, Boston, Massachusetts, USA

"Good high level description of the innovation process affecting entrepreneurs, firms, and industries. It is easy to read and should be relevant to most academics looking to commercialize their intellectual property who might not have entrepreneurial and commercial experience."
--Stefano Ciampolini, Imperial College London, United Kingdom

From the Publisher