Communication Essentials: The Tools You Need to Master Every Type of Professional Interaction

by Trey Guinn

Overview

A first in the new Business Essentials Series, this book is packed with must-know tools and strategies for the most important business (and life) skill of all—communication

No matter how great your knowledge, expertise or experience, poor communication skills undermine your ability to get your message across, achieve your objectives, and build crucial relationships. To advance your career—and succeed in other aspects of life, as well—building theses skills is essential.

In Communication Essentials, expert Trey Guinn takes you step-by-step through the process of improvement, from understanding the importance of message clarity to specific, goal-based strategies to develop and maximize your skills.

In Part I: The Essentials, he covers the fundamentals, from why and how we communicate and what effective communication looks like to how it can all go wrong. In Part II: The Essentials Applied, he provides practical advice on identifying goals, owning your message, and anticipating how your audience will perceive you, the messenger. Finally, in Part III: Beyond the Essentials, you'll find practical tips to help you communicate your way into a job, improve your digital communication, work through difficult conversations, and much more.

Packed with insights, anecdotes, exercises, and Essential Takeaways to wrap up each chapter, Communication Essentials ensures you'll walk away feeling fully equipped and prepared to put your skills into action right away.

Product Details

ISBN-13:	9781264278053
Publisher:	McGraw Hill LLC
Publication date:	10/25/2022
Pages:	288
Sales rank:	1,079,503
Product dimensions:	4.90(w) x 6.90(h) x 0.90(d)

About the Author

Trey Guinn, Ph.D., is an active speaker and executive coach, consulting for professionals locally and around the globe. With more than 100 unique client meetings monthly, he has worked with companies including Apple, AT&T, Bain & Company Deloitte, Google, Salesforce and McKinsey. A longtime business communication specialist with the McCombs School of Business at the University of Texas at Austin, Guinn is also a tenured professor and Director of the Communication Arts Department at the University of the Incarnate Word in San Antonio, Texas, and author of numerous academic articles and book chapters.

Table of Contents

Preface vii

Acknowledgments ix

Part I The Essentials

1 Be a Communication Student for Life 3

2 Know Why and How We Communicate 15

3 Discover the T' in Communicate 25

4 Understand That the Message Sent Is Not Always the Message Received 35

5 Commit to Being Effective 41

Part II The Essentials Applied

Communication Self-Assessment 51

6 Your Communication Starting Point: Be Willing 55

7 Identify Your GOAL 69

8 Know Your AUDIENCE 79

9 Own Your MESSAGE 97

10 Anticipate How Your Audience Will Perceive You, the MESSENGER 121

11 Choose the Best MEDIUM for Your Message 141

Part III Beyond the Essentials

12 Communicate Your Way into a Job 155

13 Communicate on the Job and Up the Ladder 177

14 Improve Your Digital Communication 203

15 Communicate to Make and Maintain Social Relationships 215

16 Communicate Through Conflict and Difficult Conversations 227

17 Continue Learning to Keep Improving 251

Notes 257

Index 259