Table of Contents
Preface xi
Acknowledgments xiii
Contributing Author Biographies xv
Section I Concepts and Theories Associated with Selecting and Implementing Community Health Education Methods and Strategies 1
Chapter 1 Using Theory and Ethics to Guide Method Selection and Application Loren B. Bensley, Jr., Ed.D. 3
Author Comments 3
Introduction 4
Theory in Health Education 5
Ethics in Health Education 16
Conclusion 28
Chapter 2 Promoting Health Education in a Multicultural Society Jodi Brookins-Fisher, Ph.D., CHES Stephen B. Thomas, Ph.D. 31
Author Comments 31
Introduction 31
Being Culturally Competent in Health Education 34
Tips and Techniques for Incorporating Cultural Competence into Professional Practice 39
Overcoming Challenges to Becoming Multiculturally Competent 41
Expected Outcomes 45
Conclusion 46
Chapter 3 Developing Professionalism as a Health Educator Kathleen J. Young, Ph.D. Mike Perko, Ph.D., CHES, FAAHE 51
Author Comments 51
Introduction 51
Professionalism: Beginning Steps to Career's End 54
Conclusion 68
Chapter 4 Health Communication Gary L. Kreps, Ph.D. Michael D. Barnes, Ph.D. Brad L. Neiger, Ph.D., CHES Rosemary Thackeray, Ph.D., M.P.H. 73
Author Comments 73
Introduction 74
The Strategic Health Communication Campaign Model 78
Practical Application of the Health Communication Process 94
Strategies for Overcoming Challenges to Effective Health Communication 94
Conclusion 99
Chapter 5 Social Marketing Concepts Karen Denard Goldman, Ph.D., CHES 103
Author Comments 103
Introduction 103
The Social Marketing Process: An Overview 106
Marketing Concepts 107
Overcoming Challenges to Social Marketing 120
ExpectedOutcomes 123
Conclusion 125
Section II Implementing Methods and Strategies at the Individual Level 129
Chapter 6 Facilitating Support Groups Lynne Durrant, Ph.D. Traci Rieckmann, Ph.D. 131
Author Comments 131
Introduction 132
Steps for Conducting Effective Support Groups 138
Tips and Techniques for Successful Support Group Facilitation 149
Overcoming Challenges to Effective Support Groups 153
Expected Outcomes 155
Conclusion 157
Chapter 7 Selecting Presentation Methods Keely S. Rees, Ph.D., CHES Malcolm Goldsmith, Ph.D., CHES 161
Author Comments 161
Introduction 161
Steps for Selecting and Implementing Presentation Methods 163
Tips and Techniques for Selecting Presentation Methods 174
Overcoming Challenges to Selecting and Utilizing Presentation Methods 177
Expected Outcomes 179
Conclusion 181
Chapter 8 Developing Effective Presentations Heather M. Wagenschutz, M.A. Jason Rivas, M.P.A. 183
Author Comments 183
Introduction 183
Steps for Conducting Effective Presentations 184
Tips and Techniques for Conducting Effective Presentations 196
Overcoming Challenges that Hinder Effective Presentations 203
Expected Outcomes 206
Conclusion 206
Chapter 9 Developing and Selecting Print Materials Katherine Delavan Plomer, M.P.H. Robert J. Bensley, Ph.D. 209
Author Comments 209
Introduction 209
Steps for Developing Print Materials 212
Tips and Techniques for Developing Effective Print Materials 221
Overcoming Challenges in Developing Print Materials 230
Expected Outcomes 233
Conclusion 233
Chapter 10 Working with the Media Michael Young, Ph.D., FSSSS, FAAHB 237
Author Comments 237
Introduction 238
Steps for Utilizing Media Avenues 238
Tips and Techniques for Effectively Working with the Media 250
Overcoming Challenges to Working with the Media 258
Expected Outcomes 259
Conclusion 260
Section III Implementing Methods and Strategies at the Community or Policy Level 263
Chapter 11 Facilitating Groups Kathleen M. Roe, Dr.P.H., M.P.H. Kevin Roe, M.P.H. Frank V. Strona, M.P.H. 263
Author Comments 265
Introduction 265
Steps for Effective Group Facilitation 272
Tips and Techniques for Effective Group Facilitation 280
Overcoming Challenges to Group Facilitation 286
Expected Outcomes 294
Conclusion 295
Chapter 12 Building and Sustaining Coalitions Frances D. Butterfoss, Ph.D., M.S.Ed. 299
Author Comments 299
Introduction 300
Steps for Building Effective Coalitions 303
Tips and Techniques for Managing and Sustaining Coalitions 313
Overcoming Challenges to Coalition Success 322
Expected Outcomes 326
Conclusion 327
Chapter 13 Using Advocacy to Affect Policy Sue Lachenmayr, M.P.H., CHES 333
Author Comments 333
Introduction 333
Steps for Advocating Legislation 335
Tips and Techniques for Successful Legislative Advocacy 348
Overcoming Challenges in Advocating for Legislation 353
Expected Outcomes 356
Conclusion 357
Chapter 14 Using Media Advocacy to Influence Policy Lori Dorfman, Dr.P.H. 361
Author Comments 361
Introduction 362
Steps for Developing Effective Media Advocacy Campaigns 363
Tips and Techniques for Successful Media Advocacy 379
Overcoming Challenges in Media Advocacy 383
Expected Outcomes 385
Conclusion 386
Index 391
