Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well
The coauthors are uniquely suited to bring this important issue to light. Marc Benioff is CEO and chairman of Salesforce.com foundation. Salesforce.com has received the Award for Excellence in Corporate Community Service by the Points of Light Foundation and Volunteer Center National Network and the first ever U.S. Chamber of Commerce Corporate Stewardship Award. A former sales and marketing executive at Oracle Corporation, Benioff is now devoting his considerable talent and energy to building an integrated technological business and philanthropic models.
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Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well
The coauthors are uniquely suited to bring this important issue to light. Marc Benioff is CEO and chairman of Salesforce.com foundation. Salesforce.com has received the Award for Excellence in Corporate Community Service by the Points of Light Foundation and Volunteer Center National Network and the first ever U.S. Chamber of Commerce Corporate Stewardship Award. A former sales and marketing executive at Oracle Corporation, Benioff is now devoting his considerable talent and energy to building an integrated technological business and philanthropic models.
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Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well
The coauthors are uniquely suited to bring this important issue to light. Marc Benioff is CEO and chairman of Salesforce.com foundation. Salesforce.com has received the Award for Excellence in Corporate Community Service by the Points of Light Foundation and Volunteer Center National Network and the first ever U.S. Chamber of Commerce Corporate Stewardship Award. A former sales and marketing executive at Oracle Corporation, Benioff is now devoting his considerable talent and energy to building an integrated technological business and philanthropic models.
Marc Benioff is CEO and chairman of salesforce.com, a leading provider of online business applications, and creator of the salesforce.com Foundation. A former sales and marketing executive at Oracle Corporation, he is now enlisting his energy and ambition in building a new model for global philanthropy, as portrayed in this book Karen Southwick is an experienced journalist who has worked for several magazines, including Forbes ASAP and Upside, and metropolitan daily newspapers, including the San Francisco Chronicle. She has written four books on the business side of technology, most recently Everyone Else Must Fail: The Unvarnished Truth about Oracle and Larry Ellison, published in November 2003 by Random House/Crown. She is currently an executive editor at CNET News.com.
Table of Contents
Foreword
9
Introduction: Dare to Be Great
13
Chapter 1
Establishing a Culture of Philanthropy
21
Chapter 2
Defining a Mission
35
Chapter 3
Involving Employees
49
Chapter 4
Starting Small
61
Chapter 5
Maintaining Philanthropy Through Tough Times
73
Chapter 6
The 1-Percent Solution
87
Chapter 7
Innovative Models
99
Chapter 8
Going Global
113
Chapter 9
Strategic Philanthropy (or Not)
127
Chapter 10
Tackling the Big Project
141
Chapter 11
Good Partners Make Good Philanthropy
155
Chapter 12
The Intermediary's Role
167
Chapter 13
Measuring Philanthropy
179
Chapter 14
The Nonprofit Perspective
195
Chapter 15
Call to Alms--A Summary of the Top 10 Best Practices in Corporate Philanthropy