The Complete Idiot's Guide to Power Words: The Right Words for Successful Negotiation and Persuasion
240
The Complete Idiot's Guide to Power Words: The Right Words for Successful Negotiation and Persuasion
240eBook
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Overview
The gift of understanding power words and phrases will allow readers to set themselves apart, be more assertive, and impress and inspire others. The Complete Idiot's Guide® to Power Words also discusses how to develop and encourage clear-headed attention between parties, proactive listening techniques, genuine interest, and open-mindedness. Engaging in the craft of utilizing power words and phrases makes readers more important-and more influential.
• Word power books continue to be popular
• Provides practical, step–by–step advice for learning the words and phrases that will make all the difference when arguing a point
Product Details
| ISBN-13: | 9781101032787 |
|---|---|
| Publisher: | DK |
| Publication date: | 05/05/2009 |
| Series: | COMPLETE IDIOT'S GUIDE Series |
| Sold by: | Penguin Group |
| Format: | eBook |
| Pages: | 240 |
| File size: | 826 KB |
About the Author
Table of Contents
Part 1 Power Words for Negotiating 1
1 Hook Your Reader 3
Exaggerate to Get Things Started 4
Suggest a Hypothetical Reality 5
Master Metaphors to Compare Concepts 5
Express Your Indignation to the Max 6
Mention the Surprised Person Who Isn't There 7
Draw Attention to the Historic Choice 8
Paint a Vision 8
Make Their Priorities Your Priorities 9
Activate with an Adverb 10
Refer to Legacy 10
Appeal to the Gut 11
Pack a Wallop with a Contrast 12
2 Sell the Need 15
Be Compelling as You Create the Necessity 16
Just Suppose That You Juxtapose 16
Offer Yourself as a Solution 17
Take the Bold Stance 18
Shift the Paradigm, but Don't Say So 19
Be Vain? No. Be Proactive? Yes! 20
Emphasize the Emotional 21
Assume Consent 22
Hurry, This Chapter Is Running Out! 22
3 Put the Bottom Line Up Front 25
Offer Your Point with Humility 26
State Your Fix Right Away 27
Use the Quintessential Thesis Sentence 27
Start Against the Grain 28
Speak Well of the Letter 29
Use the I-Message 30
Kill a Tree Every Now and Then 31
Use Your Power for Someone Else 32
Take Credit for the Upfront Point 33
Appeal to the Warm Glow of Others 33
Tell 'Em They Possess the Gift 34
4 Close the Deal 37
For He's a Jolly Good Fellow 38
Emphasize the Acceptable Amount of Unacceptability 38
Readdress the Need 39
Mention the Expert 40
Mention Value 41
Know That People Value Time and Money 42
Remind Someone You're Counting on Her 42
At the End of the Cliché 43
Repeat a Phrase 44
Add the Element of Fear 44
Offer Limited Choices 45
Part 2 Power Words for Persuading 47
5 Frame Your Words in a Big Picture 49
Recall That Great Pioneer50
Make the Guarantee Super-Specific 51
Keep It Active 51
Win One for the Gipper 52
Address the Grand Struggle 53
Talk About Souls per Minute 53
Disapprove of the Specific Behavior 54
Speak to the Impact 55
Be Corny with a Compliment 56
Make a Bold (Unprovable) Claim 57
Remind People of Their Good History 57
6 Offer Trademark Lines 59
Be a Tad Smarter 60
Love It, Even If You Hate It 60
There's Something to This Catchphrase 61
Suggest One Step Back 62
Get Results 63
Ask the Rhetorical Question 63
Ask the Nonrhetorical Question 64
Add a Rhyme Every Time 65
Use an Old Phrase a New Way 66
State the Obvious 66
Use a Simile 67
7 Add Punch to Your Main Points 69
Offer Verbal Cues to the Listener 70
Make Your Support Stronger 71
Offer Other Key Supporting Phrases 73
Talk Up the Process 74
Talk Up the People 76
End on a Robust Note 78
8 Use Charisma to Make People Feel Good 81
Remember That Everything's in a Name 82
Tell 'Em You Got Faith 82
Tell 'Em You Need 'Em 83
Invite Someone to Join You 84
Mention the Responsibility, Not the Difficulty 84
Respect the Opinion 85
Use "Would" Instead of "Can" 86
Note the Effort 86
Offer Thanks and Then Thanks Again 87
Part 3 Power Words as Responses 89
9 Disarm Your Opponents 91
Suggest That You're Amenable and Amendable 92
Don't Give Someone the Shine 93
Give Up the Toffee to Get the Bon-Bon 93
Let 'Em Vent 94
Don't Demean 95
Suggest That They Didn't Really Mean It 96
Disarm Them with Confidence 97
Imply That the Ground Is Common 97
If the Ground Isn't Common, Find Some 98
Seek Actual, If Not Figurative, Common Ground 99
10 Mirror People's Thoughts 101
Reflect What You Hear 102
Don't Make It All About You 103
Throw It Back Differently 103
Use a Statement Instead of a Question 104
If You Must Question, Make It Open-Ended 105
Use Eye Contact 106
Shut Up and Let 'Em Talk 107
Make 'Em Accept Their Role 107
Let the Solution Be Theirs 108
Offer Help 109
11 Redefine the Discussion 111
Make It About You 112
Keep Walking If You Have To 112
Say Anything Other Than "Fine" 113
Say Something Motivational 114
Lead 'Em Along with Questions 115
Ask for Contingencies 115
Encourage the Devil's Advocate 116
Formalize Your Topic 117
Don't Be Pestered When You're Tired 117
Fight Groupthink 118
Take a Stand Against Something Wrong 119
12 Lose the Battle, but Win the War 121
Concede the Small Point 122
Don't Concede What Can Be Changed 123
Don't Tell 'Em They're Crazy 123
Don't Offer Excuses 124
Don't Build a Conversation on a Lie 125
Cool Off 125
Act as If You Can Do Something 126
Point Out the Passion 127
Show Gratitude for the Effort 127
Don't Lie for Anyone 128
Remind Them of Their Stake 129
Part 4 Words and Expressions to Avoid 131
13 Don't Be a Victim 133
Quit Yer Whining 134
Own Up to It 134
Don't Blame the Other Guy 134
Yes, It Is Your Problem 135
It's What You Make It 136
Maybe It's 'Cause Karma Loves You 136
Never Say Never 137
Don't Blame Traffic 137
Again, I Say, Never Say Never 138
"But" Means "I Disagree" 138
Use the Magic of Three 139
14 Don't Use "Flavor of the Day" Expressions 141
Forget the Mouse 142
Forget the Twenty Cents 142
Yes, We All Heard It 143
The Only Word That Goes with "Grasp" 143
Better to Raise Cain 144
No One Wants a Fringe Competency 145
Wouldn't the Selfish Approach Be Better? 145
Don't Blame HQ 146
Don't Forget the Results Show 146
Don't Overemphasize the Big Picture 147
Don't Ask Your Customers to Call 147
15 Don't Attack People 149
Get Past the Right-or-Wrong Angle 150
Try to Relate 150
Be Tactful 151
I Heard a Rumor That You Tell Rumors 151
Sometimes Silence Is Insulting 152
Don't Attack People-or Places 153
Don't Be a Negative Fortune-Teller 153
Steer Clear of Sarcasm 154
Forgo the Cheap Shot 154
Be the Master of Your Phone 155
Make 'Em Do It, but Nicely 156
16 Don't Use Ten-Dollar Words 157
Don't Make It Even More Confusing 158
Don't Use "Peruse" 158
Don't Echo "Eco" 159
Seek Not to Recriminate 160
Be Uninterested in "Disinterested" 160
A Shorter World-What a Concept! 161
Don't Make It Even More Difficult 161
Avoid the Jargon 162
Be Abundantly Clear 163
Don't Overuse "Community" 163
Use Spectacular Vernacular 164
Part 5 Mind Tricks That Aren't (Too) Evil 165
17 Compliment Away! (It'll Come Right Back to You) 167
People Remember the Nice Things You Say 168
Compliment the Expertise 168
Be Syrupy Sometimes 169
Show Gratitude and Express Appreciation 170
Use "Because" 171
Give a Little Credit 172
Ask a Question 173
Say It in Front of Others 174
Display Your Confidence in Them (and in Yourself) 174
18 Send Subliminal Messages 177
Use Words You Want Attached to You 178
Sow Consent 179
Use a Rhetorical Question as a Compliment 179
Mention the Big Kahuna 180
Be Milgram 181
Belittle with Quotation Marks 182
Make 'Em Professional 183
Everyone's Doin' It 183
Repeat a Letter 184
Jab with a Dysphemism 185
Relate It to Sex 185
19 Create New Words 187
Use a Y 188
Use a Hyphen 188
Describe the Maniac 189
Turn a Celebrity into an Adjective 190
Turn a Movie into an Adjective 191
Create a Portmanteau 192
I Have Ize for You 192
What Does It Do? 193
What Noise Does It Make? 194
Use a Word from Another Language 195
Tie Different Intensities Together 195
Flip Letters 196
Once More for the Metaphor 197
Appendixes
A Glossary 199
B Suggested Books on Gaining Influence Through Words 201
C The Power Word Checklist 205
Index 211