Table of Contents

I Theoretical Considerations.- 1. The Need for Energy Conservation: Introduction to Theme and Background of This Study.- 2. Consumer Attitudes, Consumer Behavior and Energy Conservation: A Behavioral Science Perspective.- 3. Behavioral Interventions for Promoting Consumer Energy Conservation.- 4. Guidelines for This Study: Selected Behavioral Interventions, Design Requirements and Research Hypotheses.- II Research Design.- 5. Experimental Design.- III Results.- 6. Energy Attitudes, Social Norms and Intention to Conserve Energy: Results of the Pre-Experimental. Survey.- 7. Experimental Results.- 8. Cognitive Aspects of Experimental Interventions.- IV Conclusions.- 9. Conclusions, Policy Implications, and Research Recommendations.- 10. Summary.- References.- Author Index.- About the author.