Consuming Sport: Fans, Sport and Culture / Edition 1

by Garry Crawford

Overview

Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course.

The book argues that while for many people sport matters, for many more, it does not. Though for some sport is significant in shaping their social and cultural identity, it is often consumed and experienced by others in quite mundane and everyday ways, through the media images that surround us, conversations overheard and in the clothing of people we pass by.

As well as developing a new theory of sport fandom the book links this discussion to wider debates on audiences, fan cultures and consumer practices. The text argues that for far too long consideration of sport fans has focused on exceptional forms of support ignoring the myriad of ways in which sport can be experienced and consumed in everyday life.

Product Details

ISBN-13:	9780415288910
Publisher:	Taylor & Francis
Publication date:	06/03/2004
Edition description:	New Edition
Pages:	196
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Garry Crawford

Table of Contents

1. Introduction: Studying 'fans' 2. The Globalisation, Commercialisation and Mediaisation of Sport 3. The Power of the Consumer 4. The (Moral) Career of the Sport Fan 5. The Changing Nature of Sport Audiences 6. Place, Locality and the Venue 7. Sport and Everyday Life 8. Conclusion: An Agenda for Studying Sport Audiences

Editorial Reviews

'[This book] is thoughtful and considered ... It is a very important contribution to the field of sports studies.' - Martin Johnes, St Martin's College Lancaster

From the Publisher