Table of Contents
1.Reading New Currents in Consumer Culture Theory Eileen Fischer and John F. Sherry, Jr.
Part 1: Rethinking Fundamental Notions: Selves, Others and Systems
2. Consumers in an Age of Autonomous and Semi-Autonomous Machines Russell Belk
3. Market Value of Diversity and Ethnicity: A Cultural Analysis of African
American Media Consumption and Representation Alladi Venkatesh
4. Consuming the Idea of the Brand Sidney J. Levy
5. Is the Price Right? Moral and Cultural Frames for Understanding Pricing
Systems Melanie Wallendorf
Part 2: Revisiting Role Configurations: Families, Gender and Consumption
6. The Conceit of the Gift: Exploring the Gift Circuits of Registry Tonya Williams Bradford and John F. Sherry
7. Consumption on the Feminist Agenda Linda Scott
8. : Ethnographies of a Mediterranean Vestaval: The Passeggiata Bernard Cova, Véronique Cova, and Hounaida El Jurdi
9. Reinvigorating the Sherlock Myth: Elementary Gender-Bending Pauline Maclaran and Cele Otnes
Part 3: Reassessing the Field: Whence and Whither?
10. Begin as You Mean to Go On: Reflections on the Rhetoric of Research Stephen Brown
11. The Consumer Culture Theory Movement: Critique and Renewal A. Fuat Fırat and Nikhilesh Dholakia
12. Consumer Culture Strategy Douglas B. Holt
13. Readdressing an Alleged Lacuna: Scholarly Models for an Engaged Ethnology of Consumer Culture Eric J. Arnould
14. Brand Doings in a Performative Perspective: An Analysis of Conceptual Brand Discourses Matthias Bode and Dannie Kjeldgaard
Part 4: Poetry
15. Leakage John Schouten
16. Digital Self Hilary Downery
17. Guesswork David Glen Mick
18. Schooling Pilar Rojas Gaviria
19. 4play John F. Sherry, Jr.
20. Self service in the fourth circle of hell Sandra D. Smith
21. Self(ie) Analysis Terrance Gabel
22. Spotlight Arcade Roel Wijland
Part 5: Conclusion
23. Distilling Insights to Mobilize Responses: Anticipating Trajectories of Research and Intervention John F. Sherry, Jr. and Eileen Fischer