Contemporary Research in E-Branding

by Subir Bandyopadhyay

Overview

Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in today's digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide. Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.

Product Details

ISBN-13:	9781599048130
Publisher:	IGI Global
Publication date:	11/30/2008
Series:	Premier Reference Source
Pages:	380
Product dimensions:	8.70(w) x 11.20(h) x 1.10(d)