Content Strategy: Connecting the Dots between Business, Brand, and Benefits
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
"1114307941"
Content Strategy: Connecting the Dots between Business, Brand, and Benefits
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
39.95
In Stock
5
1
Content Strategy: Connecting the Dots between Business, Brand, and Benefits
306
Content Strategy: Connecting the Dots between Business, Brand, and Benefits
306
39.95
In Stock
Product Details
| ISBN-13: | 9781937434168 |
|---|---|
| Publisher: | XML Press |
| Publication date: | 12/28/2012 |
| Pages: | 306 |
| Product dimensions: | 7.50(w) x 9.25(h) x 0.64(d) |
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