Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell or Who You Sell It To!

Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell or Who You Sell It To!

by Jim Edwards
Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell or Who You Sell It To!

Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell or Who You Sell It To!

by Jim Edwards

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Overview

What if you could sell anything to anyone?

Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . .
a LOT more . . . when you discover the right words that make people buy.


Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or
from the stage, copywriting is how you put words together that make people click, call,
or pull out their wallets and buy from you.


Whether you're a coach, author, "funnel hacker", ecommerce seller, or real estate
agent, your ability to create sales copy that drives people to buy determines your
paycheck, your lifestyle, and your family's future.


In the fast-paced, attention-starved, social media driven world of business today, two
facts about your ability to create sales messages (copywriting) stand out:


Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!
Fact #2: Poor Copywriting = Struggle forever and die poor!


Putting The Right Words On Paper And Online
Is The Single Most Profitable Skill Everyone Can Learn.


This book teaches you street-smart copywriting, which means this book teaches you
how to get results today. (Because we all need to make more sales today . . . not
tomorrow, not next week!)


If you've tried to write ads, emails, and sales letters for your business before and failed,
this book is for you. If you need to make more sales--no matter what you sell or who
you sell it to--this book is for you.


Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a
lot more freedom, this book is for you . . . especially if you're not making as many sales as
you want to right now.


Product Details

ISBN-13: 9781640854628
Publisher: Author Academy Elite
Publication date: 12/12/2019
Pages: 328
Sales rank: 207,871
Product dimensions: 5.50(w) x 8.50(h) x 0.69(d)

Table of Contents

Endorsements i

Dedication vii

Foreword . xiii

Introduction xvii

SECRET #1: What Is Copywriting? 1

SECRET #2: One Man’s Journey With Sales Copy 9

SECRET #3: Without A Strong Why, People Don’t Buy . 15

SECRET #4: Nobody Cares About You In Your Sales Copy . 23

SECRET #5: The Most Valuable Skill You’ll Ever Learn 27

SECRET #6: The #1 Single Most Important Piece of Sales Copy Ever! . 37

SECRET #7: It’s NEVER “One Size Fits All” . 51

SECRET #8: Meet F.R.E.D. (Your Ideal Customer) . 59

SECRET #9: The Ultimate Bullet Formula . 79

SECRET #10: What REALLY Sells People (It’s NOT What You Thin k) . 87

SECRET #11: Why Good Enough Makes You (and keeps you) Poor! 95

SECRET #12: Don’t Rein vent The Wheel— Great Copy Leaves Clues 101

SECRET #13: It’s All About Them—Never About You . 109

SECRET #14: What To Do If You Don’t Have Any Testimonials Yet . 117

SECRET #15: 3 Sales Formulas That Never Fail 123

SECRET #16: It’s All Ice Cream, But What Flavor Should I Choose? . 135

SECRET #17: How To Write An Amazing Sales Letter—FAST . 143

SECRET #18: How To Write Killer Email Teasers—FAST 159

SECRET #19: The Hardest Draft You’ll Ever Write 167

SECRET #20: Make ‘Em More Thirsty 171

SECRET #21: Love Me; Hate Me. There’s No Money In The Middle . 181

SECRET #22: “Oh Damn —I Got To Have That!” . 187

SECRET #23: Put Lipstick On The Pig . 197

SECRET #24: Should I Join The Dark Side? 207

SECRET #25: “Stealth” Closes–The Secret To Selling Without Selling . 213

SECRET #26: The Hired Gun 223

SECRET #27: The Magic Desk 229

SECRET #28: The One And Only Purpose of An Online Ad 241

SECRET #29: You Can’t Catch Fish Without A Hook . 253

SECRET #30: Create Your Own Swipe File . 261

SECRET #31: Polish Your Sales Copy 267

Everything Else You Need To Know About Sales Copywriting 273

Conclusion . 297

Copywriting Resources 299

Jim’s Recommended Reading . 301

Acknowledgments . 303

About the Author . 305

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