Corporate Communications: Convention, Complexity and Critique / Edition 1

by Lars Thøger Christensen, Mette Morsing, George Cheney

Overview

The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies ". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

Product Details

ISBN-13:	9781412931021
Publisher:	SAGE Publications
Publication date:	03/13/2008
Pages:	264
Product dimensions:	6.69(w) x 9.53(h) x (d)

Table of Contents

PART ONE: THE NEW CORPORAL PROJECT
The Emergence of Corporate Communications
Rehabilitating the Corporate "Soul "
The Scope of Integrated Communication
Apprehending an Expanding Body
Corporate Branding and Identity
The Body Is Marked
Corporate Reputation and Stakeholder Communication
The Body in the Eyes of the "Other "
PART TWO: BEHIND THE CORPORAL PROJECT
Justifying Corporate Communications
Diagnosing the Fragile Body
Corporate Communication as Control
The Body is Disciplined
Corporate Communication and Flexibility
Towards an Agile Body
Corporate Communication as Polyphony
A Body with Multiple Voices

Editorial Reviews

'A read that can add value to your messages'

D. Murali

'This well-researched work on corporate communication is more of a textbook with key definitions and theories in the business of professional communication...The book will be a useful read for management students, corporate personnel, as also media and journalism students'
- Pitch

'A read that can add value to your messages'
D. Murali
Business Line

Dina Gavrilos

'This well-researched work on corporate communication is more of a textbook with key definitions and theories in the business of professional communication...The book will be a useful read for management students, corporate personnel, as also media and journalism students'
- Pitch

'A read that can add value to your messages'
D. Murali
Business Line

From the Publisher