Create Marketplace Disruption: How to Stay Ahead of the Competition
258
Create Marketplace Disruption: How to Stay Ahead of the Competition
258Paperback
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Overview
Once companies fall into what Hartung calls the "Defend and Extend" mindset, only seven percent will ever grow consistently again, and fifty-five percent will remain in permanent decline. Yet academia keeps teaching the "basics" that will repeat this formula for failure.
Businesspeople, who ought to be more practical than academia, are just as blind. Hartung gives many examples in which companies sabotage new thinking and approaches through management indifference or hostility, by organizing new projects for failure, by hamstringing resources, and by outright "cooking" of financial analysis to reconfirm that it is more sensible to continue a weak or failing strategy than to take a risk on something new.
Hartung does more than critique the status quo or describe the many subtle techniques of the "Status Quo Police". He also provides many examples of companies from multiple fields that have broken away from locked-in thinking.
This book is replete with examples of companies that not only disrupted their own business but redefined entire markets. He takes the additional, and usually overlooked step, of how companies can bring along their customers, who are also locked in to the old way of doing things on the successful journey moving ahead.
Product Details
| ISBN-13: | 9781732807402 |
|---|---|
| Publisher: | Spark Partners, Inc. |
| Publication date: | 01/12/2019 |
| Pages: | 258 |
| Product dimensions: | 6.00(w) x 9.00(h) x 0.54(d) |
About the Author
Adam's accurate forecasts about market shifting trends and his predictions for industry leading corporations has made him a frequent press interviewee regarding top tech companies, as well as the automobile, media and retail industry leaders. His insights into business growth and overcoming organizational obstacles have been featured in over 600 journals, including such notables as Inc, Adweek, Fortune, Washington Times - and multiple radio and television interviews.
Adam is CEO and Managing Partner of Spark Partners, a strategy and transformation consultancy and was the founding CEO of Soparfilm Energy, a corporation that invested early in fracking for oil and gas production. Additionally, Adam has been on the Board of Directors at several successful privately held companies. Adam is a Certified Board Leadership Fellow by the National Association of Corporate Directors (NACD) where he is a regular speaker, and he is a certified financial expert by the SEC.
Adam was formerly a successful entrepreneur, an executive with PepsiCo and DuPont, and is a Boston Consulting Group alum. He now travels globally giving keynotes, leading strategy and innovation management workshops, and coaching executives and boards on how to increase their success.
Read an Excerpt
Praise for Create Marketplace DisruptionPraise for Create Marketplace Disruption
"How do you participate in market disruptions which threaten your current leadership status? In this book, Adam Hartung shows how critical it is to break free from the 'Defend and Extend' thinking that blocks adaptation to the new markets and set forth on an 'Attack and Explore' agenda to engage directly with the new market dynamics. This is just the kind of thinking needed to deal with the creative destruction that underlies global capitalism today."
—Geoffrey Moore, Author, Dealing withDarwin: How Great Companies Innovate in Every Phase of Their Evolution, Managing Director TCG Advisors, San Bruno, CA
"Adam Hartung presents a fresh perspective and compelling case that demands business leaders harness the courage of an entrepreneur, always pursuing new markets, thirsting for opportunities to disrupt the status quo. Every business should apply Mr. Hartung's principles when hiring—only hiring those individuals prepared to question the Success Formula creating its corporate culture, and vigorously willing to pursue White Space."
—Ken Daubenspeck, Chairman and CEO, Daubenspeck and Associates, Ltd., Chicago, IL
"Adam Hartung offers courageous leaders a new language system and framework for generating long-term profitable growth. Rich with compelling metaphors, stories, and illustrations, CreateMarketplace Disruption explains why even aggressive efforts to reinvent an organization's Success Formula will certainly fail unless leaders create Disruptions and design new White Spaces for action. Hartung's Phoenix Principle for overcoming internal barriers provides leaders with practical tools for designing evergreen business models to keep companies ahead of declining results and obsolescence. The book is scholarly and innovative, persuasive and grounded; an easy read, every leader needs to understand Hartung's framework and heed his advice."
—Judi Rosen, Strategic Advisor, former Managing Director, CSC Index and President, The Concours Group, Glencoe, IL
"Adam Hartung blends stunning lessons learned from the fallen giants of business with set-you-back-in-your-seat insights that make this a must read for all business leaders of large and small companies alike. CreateMarketplace Disruption dramatizes why you can't minimize risk without minimizing change and the inherent dangers of perpetuating Lock-in thinking and yesterday's Success Formulas. Hartung provides an intelligent blueprint for achieving what every business craves—competitive advantage and renewable growth. Smart, sophisticated treatment of a topic that no business executive worth his/her stock options can ignore—how to grow and differentiate your business. Adam Hartung's 20 plus years of consulting, innovation, and strategy expertise are powerfully and clearly presented in this gem of a book."
—John Popoli, President Lake Forest Graduate School of Management, Lake Forest, IL
"Create Marketplace Disruption is an engaging, enlightening, frightening, and occasionally upsetting book. The author uses a very wide range of examples to illustrate what kinds of trouble businesses can get themselves into, and how difficult it can be for them to get out. The analysis of these examples is at once deep and clear, allowing readers to readily apply the lessons to their own situations. By emphasizing that managers may need to disrupt their own lives in order for their businesses to succeed, the book explains why some organizations can succeed repeatedly over a long period of time, while others seem to bounce from disaster to disaster until they ultimately fail. Although the book is enjoyable to read, its contents will repay careful thought and periodic revisiting. It's a book to keep in mind, and close at hand, whenever an organization faces the need to move beyond its current Success Formula and develop an effective plan for the future."
—Dr. Michael Vitale, Commercialization Director, Monash Asia-Pacific Centre for Science and Wealth Creation, Monash University, Victoria, Australia
"This is a disruptive book. In times of ever accelerating, deep change survival through 'ever better management' is an illusion. Perfecting non-sense is nonsense. The contrarian mind provokes discomfort, seeks unknown land, studies, tries, and learns; that is what the author does. This is the book for the entrepreneur in us. White Space allows us to unite the entrepreneurial soul with corporate resourcefulness. Adam's framework should be tried."
—Jost Stollman, Founder, CompuNet Computer AG, former Shadow Minister Economy and Technology Federal Republic of Germany, CEO, Tyro/Moneyswitch, Ltd., Sydney, Australia
"With fresh insight into how previous best practices often led businesses into trouble, Adam Hartung now gives us a new approach to management which can improve performance and long-term success. CreateMarketplace Disruption gives CEOs of small-to-mid-size companies new tools to compete more effectively in today's dynamic, global markets."
—Scott Hawkins, CEO, The Hawkins Companies, Atlanta, GA
"Create Marketplace Disruption moves beyond reframing old ideas about business by providing a model for competing more effectively in our constantly changing markets. Leapfrogging tired concepts which have largely focused on doing more of what you've always done, Adam Hartung focuses us on doing what it takes to do better. This is the book that all executives who want to leave a positive legacy must read!"
—Ron Kirschner, Chairman, Heartland Angels, Chicago, IL
"The insights provided by Adam Hartung make this book a must-read for all entrepreneurs. This is a blueprint for generating more wealth and getting to investor returns faster by maintaining White Space despite the pull of Lock-in (behaviors that create failure)."
—William A Johnson, Founder and CEO, Community Alternative Energy Resources Group, New York, NY
"Create Market Disruption is an outstanding approach for creating and maintaining growth and profitability in an increasingly dynamic and uncertain global economy. More importantly, the book moves beyond concepts with a well crafted set of tools and techniques for implementing changes that are relevant regardless of industry or company size."
—Sumeet Goel, Managing Director, HighPoint Associates, Los Angeles, CA
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Table of Contents
Chapter 1 The Myth of Perpetuity and Lifecycle Realities
Chapter 2 The Value and Power of Success Formulas
Chapter 3 The Power of Lock-in to Implement Success Formulas
Chapter 4 The Dark Side of Success—Defend & Extend Management
Chapter 5 Don’t Defend and Extend
Chapter 6 Attack Competitors’ Lock-in
Chapter 7 Disruptions Are Key to Becoming a Phoenix Principle Organization
Chapter 8 Develop New Success Formulas via White Space
Chapter 9 Maintain the Phoenix Principle for Long-Term Success