Cross-Cultural Management: With Insights from Brain Science / Edition 1

by Mai Nguyen-Phuong-Mai

Overview

Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal leadership, cross-cultural marketing, and cross-cultural negotiation. It also discusses many other topics that are not typically found in the mainstream management textbooks such as diversity management, bias management, cross-cultural motivation strategies, and change management.

While most literature in the field is dominated by the static paradigm, that is, culture is fixed, nation equates to culture, and values are binary, this book takes a different approach. It regards national values as a first-best-guess and balances it with an introduction of the dynamic paradigm. This school of thought posits that culture is not static, context is the software of the mind, opposing values coexist, change is constant, and individuals can develop a multicultural mind.

A unique feature of this book is the contribution of an interdisciplinary approach. It’s the first textbook of cross-cultural management that incorporates latest findings from the emerging discipline of cultural neuroscience and evolutionary biology in the discussion. Such a holistic approach is meant to help readers gain a deeper and broader understanding of the subjects.

Product Details

ISBN-13:	9781138304666
Publisher:	Taylor & Francis
Publication date:	09/11/2019
Series:	Routledge International Business Studies
Pages:	356
Product dimensions:	7.00(w) x 10.00(h) x (d)

About the Author

Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business, the Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West, and lives everywhere in between.

Table of Contents

List of Figures ix

List of Tables x

Preface xi

Introduction xiii

1 Globalization: Evolutionary Roots and Contemporary Version 1

2 The Driving Forces of Diversity 17

3 The Tree of Culture: Evolutionary and Practical 36

4 The Dynamics of Culture 62

5 Fear-Free Cross-Cultural Management 81

6 Think Global, Plan Local, Act Individual 106

7 Change Management: Creating Culture and Evolving Yourself 126

8 Bias Management 149

9 Diversity Management 174

10 Cross-Cultural Motivation 196

11 Cross-Cultural Leadership 222

12 Cross-Cultural Business Communication 244

13 Cross-Cultural Negotiation 270

14 Cross-Cultural Marketing 293

Discussion Cases 324

Problem-Solving Cases 330

Index 335

Editorial Reviews

"This book is where East meets West by understanding intercultural communication in the context of [the] globalized world!"

Tran Nguyen Khang, Vietnam National University of Social Sciences and Humanities, Vietnam

"[A] very refreshing, original and innovative way of presenting the subject. This book brings a breath of fresh air to the work of interculturalists. Absolutely essential and desirable reading for those who want to thrive in the current international business world."

Agata Szkiela, European Academy of Diplomacy and Translating Cultures, Poland

From the Publisher