Table of Contents
ForewordThe Scope of the Public Relations Counsel
The Public Relations Counsel; The Increased and Increasing Importance of the Profession
The Function of a Special Pleader
What Constitutes Public Opinion?
Is Public Opinion Stubborn or Malleable
The Interaction of Public Opinion with The Forces that Help Make It
The Power of Interacting Forces that Go to Make up Public Opinion
An Understanding of the Fundamentals of Public Motivation is Necessary to the Work of the Public Relations Counsel
The Group and Herd Are the Basic Mechanisms of Public Change
The Application of These Principles
The Public Can be Reached Only Through Established Mediums of Communication
The Interlappling Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature are All Aids to the Counsel on Public Relations
An Outlining of Methods Practicable in Modifying the Point of View Of a Group