Table of Contents

Star Wars: A Case Study of Motion Picture Marketing
Giving Them What They Want: Movie Audience Research Before 1950
The Influence of Personal Values on Movie Preferences nfluences of Previews on Moview Viewers' Expectations
The Development and Decline of the Drive-In Movie Theater
A Study of the Effects In-Home Entertainment Alternatives Have on Film Attendance
Hollywood, New Technologies and International Banking: A Formula for Financial Success
Non—Market Factors in the International Distribution of American Films
Film Advertising, the Film Industry and the Pin-Up: The Industry's Accommodations to Social Forces in the 1940s
AB Svenska Biografteatern: Aspects of Production, 1912-1920
Suppressing Controversial Films: Objective Burma to Monty Python's Life of Brian
Public Nuisance Laws: A New Mechanism for Film Censorship
References
Author Index
Subject Index